Istanbul, Istanbul, Türkiye
As the Marketing & Corporate Communications Lead at Marshall AkzoNobel, I don’t just manage a brand — I build, protect, and amplify it. 🎯 I lead the full spectrum of brand communication with a strategic mindset, managing all marketing and communications budgets with precision and purpose. My focus: delivering high-impact visibility while aligning every effort with global objectives. 🚀 From leading three end-to-end pitch processes (PR, advertising, and social media agencies) to guiding my team through brief development, selection, and onboarding, I drive partnerships that elevate our brand voice and competitive edge. 🧠 I craft and execute both internal and external communication strategies that aren’t just consistent — they’re cohesive, bold, and built to inspire. I monitor KPIs, analyze impact, and optimize fast. 🛡️ Executive messaging, crisis navigation, employee engagement, stakeholder influence — I ensure our brand reputation stands strong across all fronts. At the core of my work: transforming communication into a strategic asset that moves the business forward. #MarketingLeadership #CorporateCommunications #BrandStrategy #AgencyManagement #CrisisCommunication #StrategicImpact
• Developed and implemented brand strategy and positioning to support business growth and market relevance. • Managed the Advertising & Promotion (A&P) budget, ensuring efficient resource allocation and strong ROI. • Planned and executed innovative growth strategies including product development, commercial roadmaps, and communication plans. • Led brand launch and re-launch initiatives through a cross-functional and collaborative approach. • Oversaw all ATL and BTL marketing activities, ensuring delivery within timelines and budget. • Collaborated closely with product development, packaging, and creative teams to ensure cohesive brand output. • Controlled the brand’s marketing budget and full P&L, executing corrective actions when needed. • Planned and supervised media planning and buying processes across all platforms. • Managed third-party agency relationships (PR, digital, creative, media) to maximize efficiency and impact. • Executed marketing plan communication elements across media and point-of-sale channels. • Developed and implemented quarterly PR plans in coordination with agency partners. • Designed and led digital marketing strategies by analyzing market trends, customer insights, and competitive landscape. • Executed digital campaigns across web, SEO/SEM, social media, email, and Google Ads while maintaining brand presence online. • Directed creative concept development, brand positioning, agency management, and marketing budget optimization. • Managed annual event planning and execution, supporting brand visibility and engagement. • Conducted market research and led strategic market communication efforts to support brand goals.
• Leading a seven members team to provide the utmost level of client service • Responsible for five big brands; Mercedes Benz, OYAK (exclude Renault, Guzel Enerji), bp, Castrol, Aytemiz • Define and execute corporate communication strategy based on sectoral dynamics • Prepare the strategic communications plan • Prepare the crisis communications plan • Manage third party agencies, evaluate additional needs • Prepare press releases and bulletins for digital and conventional media • Evaluate all PR mediums for potential company presence (panels, conferences, fairs etc.), prepare necessary content • Define Leader Comms content and planning, coordinate and execute interviews and media activities • Follow up daily press agenda and evaluate the opportunities and risks, kick off crisis management for risk mitigation when needed
• Leading a three members team to provide the utmost level of client service • Responsible for four big brands; DHL Express, Marshall, Banvit, UniCo Sigorta • Develop and implement PR plans with maximum efficiency and quality • Responsible for all PR activities (events, trade shows, webinars, activities, online and offline projects, etc...) • Manage social media and create daily/monthly content • Create presentations, newsletters, press releases, reports and other forms of communication
I was responsible from; DHL Express, Marshall, Logo Software, Setur Turizm, Banvit
Leading a three members team to provide the utmost level of client service • Responsible for six big brands; Inci Holding, KPMG, VakıfBank, Katılım Emeklilik, Sertrans Lojistik, Dedeman Otel • Drives collaboration with others on the development and production of communications materials and deployment of communications tactics. 2 • Proactively includes relevant others to inform content and messaging. Engages with internal and external stakeholders to meet objectives. • Create communication strategy setting and planning • Drives communication planning and strategy, focusing on critical priority areas. • Enhances thought leadership • Leads stories across local, area, and corporate teams in fresh ways that generate positive perceptions towards clients • Creates ideas for and develops collateral materials (e.g., decks, posts, talking points) for use in a range of communications initiatives and events.