Woodinville, Washington, United States
Global experiential marketing leader with a proven track record of delivering enterprise-scale events that elevate brand presence and drive measurable business outcomes. I design high-impact experiences that blend innovation, operational rigor, and emerging technology to engage audiences and support strategic priorities with clarity and impact. A collaborative leader and coach, I build high-performing teams that execute across the full event lifecycle including strategy, design and execution, integrated marketing and demand generation, expo and sponsorship management, vendor and partner relations, hotel contracting and attrition, budgeting, and performance analytics. I bring structure to complexity through strategic thinking, disciplined execution, and a change-ready approach. From flagship programs to intimate activations, I deliver with precision and purpose, ensuring every experience is aligned to business goals and creates meaningful audience engagement.
Drove Infoblox’s global strategic events program, modernized flagship experiences, and drove measurable pipeline impact. I partnered across Sales, Product, and Executive teams to deepen engagement and strengthen opportunity creation, while building the operational efficiencies including KPI frameworks, financial discipline, and standardized processes that scaled the program. I also transformed the company store from a physical‑inventory model into a global, just‑in‑time solution that cut costs, eliminated warehousing, and boosted employee satisfaction with faster, on‑demand access to branded merchandise. · RSA Conference, San Francisco, CA 2023-2025 · Black Hat Europe, London, UK 2023 · AWS re:Inforce – Philadelphia, PA 2024 · BlackHat USA, Las Vegas, NV 2023- 2025 · Google Cloud Next 2024-2025 · Microsoft Ignite, Chicago, IL 2025 · AWS re:Invent – Las Vegas, NV 2025 · Infosecurity Europe, London, UK 2023-2025 · Gartner Security & Risk Summit, National Harbor, MD 2025
Led experiential marketing strategy and execution for RSA Conference 2023, driving integrated event experiences aligned to brand visibility, customer engagement, and pipeline growth. Directed booth design, messaging, activations, demos, executive engagement programs, and onsite operations while managing multimillion-dollar budgets and event performance. Partnered cross-functionally with demand generation and digital marketing teams to deliver integrated campaigns across web, marketing automation, and executive meeting programs. Also managed the Security Executive Customer Advisory Board, shaping executive-level agendas and thought leadership opportunities that strengthened customer relationships and industry engagement.
Led Webex event strategy and execution for Cisco Live 2022, overseeing all aspects of event delivery including attendee engagement initiatives and onsite meeting management. Developed and implemented interactive experiences that enhanced participant engagement and satisfaction while ensuring seamless coordination and execution across the event lifecycle.
As a member of the Connected Communications Leadership team, collaborated on organizational strategy, operational planning, and growth initiatives while leading and mentoring a high-performing team of consultants focused on career development and employee engagement. Directed large-scale event and content programs for Intel, including IntelON 2021 and Intel Partner Technical Summit, and provided strategic communications consulting for Microsoft, delivering executive-level internal communications and guidance across key initiatives.
Served as Senior Program Manager for Windows Incubation, leading go-to-market strategy and launch planning for Windows 365 in partnership with cross-functional product, engineering, and marketing teams. Also provided program management for the Security Acceleration Partner Program, driving program strategy, communications, budget management, and performance reporting to strengthen strategic partner engagement and accelerate high value co-sell opportunities.