Sowerby Bridge, England, United Kingdom
I'm a seasoned marketing director with over 17 years of international experience in both B2B and B2C marketing, digital and e-commerce. My career began at a marketing agency in Germany, where I developed a strong foundation that I have leveraged to drive growth and efficiency in diverse industries. In B2B marketing, I've successfully led many demand generation initiatives, crafting multi-channel campaigns that engage and convert leads. By integrating advanced tools and platforms, I've streamlined processes to enhance lead nurturing and conversion rates. On the B2C side, I led efforts to grow reach, sales as well as elevate customer experiences, utilizing platforms like Shopify as well as Amazon and other marketplaces. My approach includes implementing strong multi-channel marketing campaigns, paid performance marketing, growing brand awareness, social media following and loyalty as well as affiliate marketing strategies to increase consumer demand. Throughout my career, I've integrated marketing automation, system transformation, AI, and CRM optimization to enhance productivity and strategic success. My commitment to innovation and team mentorship has consistently delivered business growth and market impact while reimagining the marketing and digital landscape. Leadership | Marketing Strategy | B2B | B2C | SaaS | Lead Generation |PPC | SEO | Paid Performance Marketing | CRO | Growth Hack Marketing | Demand Generation | Analytics | Content Marketing | Cross Channel Marketing | Paid Social | Facebook & Instagram Ads | Amazon Ads | Programmatic | Bid Management | Attribution Modelling | Personalisation | Localization | Remarketing | Digital Marketing | SA360 | Dynamic Campaign Management | Feed Driven Automation | International Marketing | Agile Project Management | Paid Media Strategy
As Head of Performance Marketing, my primary focus is to lead and scale the organisation's acquisition and retention strategy across paid digital channels, organic search, and CRM activity. • Develop and execute integrated digital marketing strategies across a full-funnel channel mix, including paid search, Youtube, display, social, affiliates, SEO, and CRM (email/ SMS/ Whatsapp). • Lead and mentor high-performing team of 9 specialists across Performance Marketing, SEO and CRM, allocating multi-million-pound budgets to maximise ROAS and long-term customer value. • Brought in new ways to scale and automate using AI as well as tools like Zapier
OnBuy is the UK’s fastest-growing online marketplace, offering a fairer, seller-friendly alternative. In this role, I lead B2B marketing strategy across the UK and EU, focused on scaling seller acquisition using AI-powered tools and data-driven performance marketing.
• Supporting B2C and B2B strategies with optimisation, paid performance marketing, automation, CRO, and affiliate marketing • Advising clients on CRM systems, marketplaces (Amazon, eBay), and digital campaign execution • Growth & Lead Generation Specialist
As Marketing Director at Enesco, I lead the UK and EMEA Marketing team, driving the successful introduction of gifts, collectables and home products to the market. My role leveraged my leadership experience in digital marketing and demand generation initiatives, bringing fresh ideas and new perspectives to Enesco. • Directed a talented in-house team of 22 professionals specializing in Brand Management, Trade Marketing, Product Development and Licensing, E-commerce, and Creative Services, ensuring alignment with company goals. • Fostering seamless collaboration between marketing and sales departments, resulting in the exceptional delivery of top-tier gifts and homeware products. • Cultivating strong partnerships with renowned brands such as Disney, Willow Tree, Jim Shore, Beatrix Potter, Lolita, Britto, Yankee Candle, Harry Potter, Warner Bros, Eau Lovely, and numerous others. • Driving B2B lead generation and demand generation campaigns both online and offline including trade shows, PR and advertising • Demonstrated expertise in marketing automation platforms and CRM systems, such as optimizing Pixsell, to streamline processes and enhance multi-channel outreach efforts and reviewing the Salesforce setup. • Further drive direct to consumer sales through 5 websites as well as marketplace integration such as Amazon Seller Central, eBay through Rithum Channeladvisor
Leading the UK and EMEA Marketing Team and bring new gift and home products to market. • Managing in-house teams for Ecommerce, Brand Management, Trade Marketing, Product Development and Licensing and Creative Services • Bringing together marketing and sales to deliver some of the best gifts and homeware products from major brands such as Disney, Willow Tree, Jim Shore, Beatrix Potter, Lolita, Yankee Candle, Harry Potter, Warner Bros, Scion, Eau Lovely and many more
In my role as Head of E-Commerce and Digital at Enesco, I led the UK, Europe, and Rest of the World E-commerce and digital operations, driving significant growth, optimization, and customer satisfaction in a competitive market. • Led a dynamic in-house team and coordinated with external agencies to ensure the delivery of growth, optimization, and high levels of customer satisfaction. Oversaw the management of 8 B2C websites and our B2B platform, facilitating efficient distribution to retailers across the UK and Europe. • Introduced a new focus on B2C strategies, working on demand generation, conversion rate optimization (CRO), and brand awareness campaigns. This included launching affiliate marketing leveraging influencers and publications via the Rakuten platform to boost demand. • Created initiatives to enhance our B2C experience, prioritizing optimisation and automation • Developed sophisticated marketing automation and integration between Trello, Google Sheets, Zapier, Openai API and our social media posting tool, leveraging images from our Digital Asset Management (DAM). This system enabled bulk social media post creation while allowing precise control over content prompts via Google Sheets. Further extended this integration to support our French operations by incorporating automatic translations of posts for review by the French team in Trello. • Enhanced and automated numerous internal processes, constructing Excel macro templates and formulas along with SharePoint automation and PowerBI. These implementations significantly improved reporting efficiency, streamlined internal workflows, and reduced manual labor, leading to increased team productivity and output. • Established comprehensive B2B lead generation strategies through our wholesale website, driving demand with multi-channel campaigns encompassing email, social media, and online advertising. • Designed and deployed lead generation forms and landing pages to effectively capture and nurture new leads.