Valencia, Valencian Community, Spain
Global Marketing Expert with 12 Years of Experience | CMO & Growth Strategist I specialize in building and scaling marketing teams from scratch, crafting go-to-market strategies, and driving global brand expansion. With over a decade in international markets, I have successfully launched and grown brands across 30+ countries, leading teams that generate measurable business impact. What I bring to the table: - CMO-level leadership in startups and scaleups, focusing on demand generation, brand positioning, and revenue growth. - Expert in Go-to-Market (GTM) strategies, ensuring successful product launches and market penetration. - Community builder, having established and nurtured a network of 5,000+ members worldwide. - Sales-driven marketing—bridging the gap between marketing and revenue, optimizing conversion funnels, and maximizing ROI. - Team builder & mentor, experienced in assembling high-performing marketing departments from zero. Passionate about scaling brands, optimizing strategies, and creating impact, I thrive in fast-paced, high-growth environments where strategic marketing meets tangible results. Let’s connect and discuss how to scale your brand to the next level!
Global Ledger is a Swiss blockchain analytics company providing KYT and KYB tools for crypto compliance, risk analysis, and investigations. - Built and scaled a global marketing team from scratch — hiring, onboarding, and mentoring talent across content, digital, product, and event marketing - Own the full go-to-market strategy across key regions: Europe, Dubai, and the U.S. - Drive demand generation through high-impact campaigns, industry events, and partnerships - Lead product marketing for GL Vision, Risk Reports, and Investigation services tailored for governments, VASPs, and regulators - Ensure tight sales-marketing alignment on ICPs, qualification criteria, and pipeline workflows - Define brand positioning and competitive strategy vs. Chainalysis, TRM Labs, and Crystal Intelligence - Spearhead PR and thought leadership on crypto compliance, cybercrime investigations, and sanctions enforcement - Support investor relations, public tenders, and government partnerships through strategic communications Focused on growth, credibility, and impact in one of the most complex and fast-evolving industries in tech.
Allpass.ai is an automated KYC, KYB and AML platform for fintech, crypto, Web3 and iGaming companies. It helps regulated businesses automate customer verification and compliance processes. As Fractional CMO, I lead positioning, GTM and marketing strategy, including ICP development, messaging, content, website, demand generation, sales enablement and marketing operations.
Five Jars is an international Web Development, Web Design, and Strategy company. - Developing and maintaining a long-term marketing vision and strategy for the U.S. market. - Building an effective, measurable marketing team. - Ensuring high-quality marketing work. - Managing the marketing budget. - Establishing key partnerships and community involvement.
As the Head of Marketing & Events, I have the responsibility of managing a team consisting of a digital marketing department, an event manager, website developers, a content manager, and a PR manager. My responsibilities in this area include: - Leadership and Team Development: Established and led a cross-functional team to support business goals, selecting team members and providing leadership, training, and development. - Market Expansion: Successfully entered new markets in Central and Eastern Europe (CEE), Colombia, and Georgia, overseeing all aspects of the market entry process. - Digital Marketing: Directed digital marketing, designers, and copywriters to plan and implement advertising campaigns on LinkedIn, Facebook, and Instagram, resulting in ongoing engagement programs. - Career Site Enhancement: Refreshed the company's career site with special pages to improve the user experience. - Event Planning: Successfully planned and executed 10+ events. - Analytics Implementation: Implemented effective analytics processes in the department's workflow to measure the effectiveness of HR programs. - Partnership Establishment: Established successful partnerships with five global associations, incurring no cost. - Internal Community Launch: Launched the internal community for Engineering Leadership, fostering engagement and collaboration within the organization.
- Develop and implement a comprehensive BTL marketing plan to support the global company strategy. - Development and maintenance of relationships with key contractors and industry partners. - Creation of all marketing assets with the help of external agencies. - Attending industry events to stay abreast of ecosystem developments. - Managing the budget. - Collaborating with other teams in teams to develop and implement creative and exciting event concepts, design, and delivery. - Managing, mentoring, and developing teams to become the best in our field. - Proposing and presenting concepts to the wider board of directors. - Management of several simultaneous projects from start to finish, meeting deadlines.