Ali Hafiz

Growth Partner for Health & Beauty E-commerce Brands | WhatsApp Retention & SEM

Ajman Emirate, United Arab Emirates

About

E-commerce brands spend a fortune on ads to get customers, but lose 98% of them because they don't have a backend retention system. I fix that leak. I help Health & Beauty brands add 20-30% to their bottom line using WhatsApp & Email automation—without spending more on ads. The Result: I recently helped a brand turn $3,000 of message credits into $60,000 of revenue (20x ROI).

Experience

  • Digital Marketing Coordinator at Ejalo Health & Beauty
    Oct 2025 - Present · 9 mos

    As a Digital Marketing Coordinator, I manage multi-channel acquisition strategies with a focus on high-intent platforms including Google Ads and WhatsApp. Key Responsibilities: -Google Ads Management: Managing Performance Max campaigns, including asset creation (headlines, descriptions, creatives) and bid optimization to maximize Click-Through Rates (CTR). -WhatsApp Marketing Strategy: Developing direct-response campaigns, creating segmented customer lists based on purchasing behavior, and writing persuasive copy that drives immediate ROI. -Copywriting & Creative Strategy: Crafting high-converting offers and promotional messages tailored to specific health and beauty audiences. -Performance Analytics: Analyzing weekly campaign reports to interpret data trends, optimize winning copy variations, and refine targeting strategies.

  • Freelance Digital Marketer at Self-employed
    Jan 2024 - Present · 2 yrs 6 mos

  • E-Commerce & SEO Specialist at Al Nojoom Al Sabah LLC
    Jan 2025 - Apr 2025 · 4 mos

    - Optimized 100+ product listings on Amazon and Noon platforms, improving search visibility and conversion rates through strategic keyword optimization - Wrote SEO-optimized product descriptions matching transactional search intent to drive organic sales - Created website content for product pages targeting specific keywords to improve organic search rankings - Fixed technical SEO issues including broken links, crawl errors, and site speed optimization - Executed integrated digital marketing campaigns combining SEO - Collaborated with marketing and creative teams to develop digital assets aligned with brand guidelines - Conducted keyword research to identify high-value search terms for product content - Managed daily orders, coordinated with warehouse, and submitted performance reports