Roseville, California, United States
I’m a marketing leader who thrives where strategy meets execution—translating complex goals into clear, measurable outcomes. Over the past decade, I’ve helped SaaS and cybersecurity organizations scale by aligning marketing, sales, and product around a unified growth vision. At Barracuda Networks, I’ve led integrated programs responsible for $140M+ in pipeline and $40M in sales, building systems and processes that transformed how our global teams collaborate, launch, and measure success. I lead initiatives like our XDR Tiger Team, where we identify gaps, create solutions, and operationalize new ideas across departments. My work often bridges strategy and execution—whether launching new GTM plays, accelerating product rollouts, or designing frameworks that give leaders visibility into what’s working and why. What drives me most is creating clarity and connection: between teams, priorities, and outcomes. I’m passionate about turning marketing into an organizational growth engine—one that empowers people, streamlines decisions, and drives measurable business impact. If you’re building scalable GTM or cross-functional growth programs in cybersecurity or SaaS, I’d love to connect.
Drive revenue growth through integrated demand generation campaigns across email, webinars, digital channels, and website experiences—contributing to double-digit QoQ pipeline growth. Lead the implementation of an AI-powered conversational marketing platform (Qualified), partnering cross-functionally with Sales, Product Marketing, RevOps, and Web to modernize website engagement, personalize buyer journeys using intent data, and accelerate sales-ready pipeline through a phased rollout strategy. GTM Leadership: Spearhead go-to-market strategies for XDR and Email product lines, aligning Product, Sales, and Operations to accelerate launches and drive adoption. Revenue Impact: Built and executed integrated campaigns contributing to $140M+ in pipeline and $41M in sales, consistently exceeding lead-to-opportunity conversion goals. Cross-Functional Enablement: Chair the XDR Tiger Team, a cross-departmental group identifying growth levers, process gaps, and operational efficiencies. Operational Excellence: Designed scalable campaign playbooks and closed-loop reporting frameworks that tie marketing investment directly to sourced and influenced revenue. Strategic Alignment: Present data-driven insights to leadership to inform prioritization, investment, and execution strategies.
Scaled Barracuda’s global webinar marketing engine into a repeatable, high-impact revenue channel. Developed and executed 100+ webinars annually, generating $67M in pipeline and $18M in closed revenue. Introduced operational standards using Wrike, reducing production time by 25% while improving visibility and collaboration. Partnered with Product Marketing to launch and promote new cybersecurity solutions (XDR, AppSec) through integrated GTM campaigns. Built performance dashboards connecting engagement metrics to pipeline and revenue outcomes.
Advised senior leaders on internal and external communications strategy, aligning messaging across HR, Marketing, and Product. Implemented Monday.com company-wide to improve visibility, process efficiency, and cross-functional collaboration.
Introduced operational systems and marketing processes that improved transparency and drove a 20% month-over-month revenue increase.
Built and led a profitable retail franchise, overseeing all aspects of operations, marketing, and P&L management—an experience that shaped my ownership mindset and ability to execute with precision and accountability.