Istanbul, Istanbul, Türkiye
- Communications manager for digital banking - Cooperation with digital banking marketing teams to plan year-long communication plan - Briefing Corporate Comms and agencies for upcoming campaigns and working closely to create final content - Responsible for ATL and BTL communication of digital banking and monitoring of ad-spending - Planning internal communication projects to increase digital awareness and help employees understand it better in order to migrate more users
- Responsible for all communication of segments, alternative distribution channels and internal projects. Team member of Akbank’s digital transformation project - Developing brand strategy, communication strategy and platform based on research, observation and CRM data. Part of a team that was responsible for finding the best and right solutions to create best and most profitable sales-driven projects. - Executing many digital projects that benefited and completed campaigns in terms of 360 degrees communication. Participated in workshops with Google and took internal trainings about digital marketing and communication tools. - Always responsible for achieving and over-achieving certain sales as part of KPI. Campaign results mean almost everything for a bank since it is a certain income compared to a dedicated media and production budget.
- Managing marketing communication activities (both BTL and ATL) for SMB, Corporate Banking, Retail Banking and internal communication projects. - Developing strategy for communication based on research, customer insight. Executing field operations to help communication strategy with target customers and building campaigns. - Branding and developing a hackathon from scratch (one of Turkey's largest banks). - Supervising and executing creative content as well as strategic approach based on target profile. - Responsible for sales result after campaigns. Planning one-on-one sales activities with necessary strategic approach to help boost main campaigns. - Communicating purely on results and over-achievement with communication activities since they are the reason a bank spends money. Sales equal almost all the profit and brand image scores of a bank. Communication is what distinguishes it from its rivals and Marketing Communications department aims only this goal.