Alicja Grabowska

Global Partner Program Manager at Hyland

Warsaw Metropolitan Area

About

Leading partner enablement programs that set technology partners up for long‑term success, from onboarding and training to certifications and ongoing engagement. Working cross‑functionally to operationalize partner benefits, manage complex initiatives, and building strong feedback loops that continuously improve program impact. Known as a trusted advisor and thought leader, leveraging data, collaboration, and coaching to strengthen partnerships and drive mutual growth.

Experience

  • Global Partner Program Manager at Hyland
    Mar 2026 - Present · 5 mos

    - Defining the structure and components of a partner enablement program, including onboarding, training, certifications, and follow up, to ensure Hyland sets partners up for success, - Leading application and management of onboarding processes for new technology partners, while supporting Hyland's overall program and partnership strategy, - Working across Hyland's internal partner teams to operationalize program benefits that mutually deliver value for both Hyland and partners. - Leading the development of systems to establish ongoing communication and frrdback loops with partners to ensure consistent delivery of information. - Leading the execution of support delivery by promptly responding to inquiries, capturing feedback and prioritizing program improvements; identifying and implementing program changes. - Leading complex projects with multiple partners internally and externally to strengthen partnerships and maximize the benefit for Hyland and its partners. - Leveraging analitical insights to track, evaluate and improve program initiatives. - Operating as trusted advisor to potential partners; developing and mantaining strategic partnerships. - Operating as innovative thought leader; contributiong significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends. - Mentoring, coaching and training other team members.

  • Hewlett Packard Enterprise (12 yrs 5 mos)
    • Nothern Western Europe and South Europe Market Development Fund Lead
      Apr 2022 - Oct 2025 · 3 yrs 7 mos

      - Leading Market Development Fund Program Management initiatives, ensuring alignment with company strategy and driving adoption across distribution and technology partners. - Managing Market Development Fund (MDF) allocation and oversight, ensuring funds are optimized for partner enablement and program adoption. - Coordinating global partner program updates, driving change management and ensuring smooth rollout in NWE and SE regions. Being advisor for global program improvements. - Collaborating with internal channel partner teams to operationalize program benefits and ensure mutual value delivery. - Implementing process improvements for partner onboarding in MDF program and fund claiming, increasing efficiency and partner satisfaction. - Utilizing data analytics to track program performance, identify improvement opportunities, and report insights to leadership. - Serving as trusted advisor to partners, providing guidance on program benefits, compliance, and best practices. - Leading complex cross-functional projects involving partners, marketing, sales, and product teams to strengthen partnerships, identifying problems and improve program outcomes. - Managing communication and feedback loops with partners to ensure consistent delivery of program information and gather feedback for continuous improvement.

    • Poland Channel and Program Marketing Manager
      Nov 2020 - Mar 2022 · 1 yr 5 mos

      - Distribution Marketing Manager: • Partner communication and coordination of Market Development Fund planning and execution of joint strategy aligned to HPE’s priorities, • Organizing marketing campaigns related to industry, including conferences, sales incentives, trainings and digital marketing, • HPE campaigns implementation for Distribution in SMB, Storage and HPE Greenlake • Marketing coordination with central programs like Engage&Grow and SMB FlexOffer. • Single point of contact for distributors in terms of claiming marketing budgets. - Microsoft ROK Program Manager: Cooperation with Microsoft team on planning and execution of joint strategy on Microsoft ROK program. Organizing wide digital promotion (banners, mailings, SoMe posts) and sales incentives related to Microsoft ROK licences. - Alliance Marketing Manager for Storage Vendors: Wide range of marketing activities: • Internal and external trainings focused on new portfolio, • Sales incentives and motivation programs, • Integrated digital campaigns with PR elements, • Acquisition of additional budgets, • Advising on co-branding and preparing joint educational and promotional materials. Marketing strategy planning and execution in Storage area with vendors like Cohesity, Commvault, Red Hat, Qumulo, Scality, SUSE, Veeam, etc. - Local coordination of central HPE campaigns and initiatives like DVE, TSS, dedicated strategies and materials for Storage and SMB market. - Cooperation with marketing service agencies in integrated campaigns area.

    • Distribution and Partner Marketing Manager
      Jan 2020 - Oct 2020 · 10 mos

      - Market Development Fund planning and execution, - Alliance Partners marketing strategy, planning and excecution, - Service Provider marketing strategy, planning and excecution, - Marketing coverage and management for Distribution, Silver and Gold Partners, - HPE campaigns implementation for Distribution, Silver and Gold Partners, - Market Development Fund operations and claiming management.