Denver Metropolitan Area
I am a results-driven marketer specializing in crafting and executing demand generation campaigns, field marketing events, trade shows, and streamlined operations. I thrive in fast-paced, dynamic environments and excel at leading projects that involve cross-team collaboration. I possess a diverse marketing background including: business-to-business, business-to-consumer, direct, channel, and agency experience. I have a proven track record for building brand awareness and growing new logo and expansion pipeline and revenue across all verticals for mid-market and enterprise accounts. Areas of expertise: • B2B marketing • Channel marketing • Marketing communications • Field marketing • Trade shows, events, and regional user groups • Lead generation programs • Project management (completing projects on-time and under budget) • Leading and motivating project teams • Maintaining a customer-focus • Showcasing customer success through written case studies, video testimonials, webinars, and presentations • Engaging with the partner ecosystem on joint events, marketing campaigns, and collateral • Cultivating strong relationships • Building processes from the ground up • Defining and sharing best practices • Merging acquired brands into core brand • Internal and external communications • Listening and problem-solving • Training new team members
Responsible for marketing how Lexmark's process and content management solutions integrate with Enterprise Resource Planning (ERP) applications to enable automation in finance, accounting, and human resources. Experience with various ERPs: Oracle E-Business Suite, PeopleSoft, JD Edwards, SAP, Infor Lawson, and Microsoft Dynamics. Determine annual budgets and marketing mix for demand generation campaigns. Led the vision and execution of +30 trade show exhibits to date, the majority ranging from 10’x20’ to 30’x40’ spaces. Presented Tier 1 trade show strategies to C-level executives for feedback and approval. Examined, defined, and communicated trade show best practices across the marketing organization. Utilized RACI methodology to define supporting roles. Established tools to make planning and execution more effective, efficient, consistent, and collaborative across all verticals. Built go-to-market strategies for merging multiple acquired brands into core brand. Supported the brand transition from Perceptive Software to Lexmark in April 2015. Collaborate with customers across various industries to build case studies, video testimonials, webinars, and event presentations. Involved in the creation of ERP assets and sales enablement. Marketed four ERP product launches in 2012. Frequent collaboration across various teams: marketing, sales, industry managers, solution managers, in-house creative, business development, alliances, and others. Utilize Basecamp for project management, Eloqua for marketing automation, and Salesforce for campaign tracking and reporting.
Directed HP Partner Summit 2011 at HP Discover. Planned agenda, coordinated keynote sessions, developed content with executives, worked with design agency to design presentations, created weekly newsletters promoting the event to boost registration, cultivated partner awards nomination and selection process. Software team lead for HP Americas Partner Conference 2011. Created a strong HP Software presence and worked alongside the APC leadership team building synergy between 5 HP business units to create a pan-HP experience for partners. Organized the Software keynote sessions, an executive roundtable, breakout sessions, booths at the Executive Showcase, >75 executive meetings, and a reception. Managed the invitation and registration process and internal and external communications. Planned and executed demand generation campaigns (including one-to-many campaigns with distributors and campaigns specific to individual partners). Crafted co-branded HP and partner collateral including white papers, solution briefs, and case studies. Directed and helped edit eight Partner Spotlight Videos that promoted partner offerings and boosted internal sales engagement with the channel. Delivered quarterly Partner Marketing Briefings focused on key messaging, hot topics, new assets and campaign kits, internal campaigns, and other information to support channel-driven demand generation activities. Managed partner engagement with the Channel Inside Sales teleprospecting team to facilitate capacity planning, campaign selection and scheduling, and tool development (emails, battlecards, enablement). Developed pipeline tracking tool to obtain bi-monthly updates from partners to feed into Siebel.
Executed operations and campaign set-up for Alliances Marketing. Managed list pulls, lead routing, and quarterly budgets. Developed reporting system for HP Software partners (distributors and resellers) to capture lead status, pipeline projections, and revenue to enhance tracking and reporting. Conceptualized and managed HP's Partner Summit and Partner Zone at Software Universe 2010.
Project Manager – Managed client accounts and projects. Communications liaison between clients and internal teams. Helped develop client pitches, prepared client estimates, established project timelines, and monitored budgets. Vendor Relations Manager – Obtained bids, negotiated, managed vendor selection, coordinated logistics, and ensured customer satisfaction. Senior Marketing Intern – Assisted with client presentations, copywriting, team brainstorming, competitive pricing analysis, and trained new interns. Helped build content for multiple HP Outcomes Executive Tour briefing books.