Alicia Squatrito

Senior Customer Success Manager @ Shopify | Ex-Google

Charleston, South Carolina, United States

About

Experienced professional with a demonstrated history of working in digital marketing, customer success, and sales hiring and onboarding. Skilled in Digital Strategy, Digital Marketing, Advertising Sales, Account Management, Talent Management and Integrated Marketing. Strong customer-first professional with a focus on mentorship, inclusivity and building a career with integrity at the forefront.

Experience

  • Shopify (4 yrs 3 mos)
    • Senior Customer Success Manager
      Oct 2025 - Present · 10 mos

    • Merchant Success Manager
      May 2022 - Nov 2025 · 3 yrs 7 mos

      • Manage high growth, high volume Shopify merchants ranging from $50-150M in annual revenue. • Educate book of merchants on Shopify product releases including beta opportunities, industry insights, agency and partner recommendations, etc to stimulate eCommerce growth. • Specialize in digital marketing consulting on Shopify new customer acquisition products alongside traditional paid media strategies. • Collaborate cross functionally with Engineering, Product Consulting, Support, and Enablement teams to best grow book of merchants.

  • Senior Account Strategist at Google
    Sep 2020 - May 2022 · 1 yr 9 mos

    • Manage Google Ads accounts across 50+ Mid-size Businesses using the Google Suite of products to improve business profitability, strategize on current campaigns, and introduce Google BETAs. • Works cross functionally with HR, Management and Trainers to hire, train and onboard each new class of Googlers in the program.

  • Principal Account Executive at Blackbaud
    Oct 2019 - Sep 2020 · 1 yr

    • Worked with Blackbaud customers within the Healthcare community to strategize on fundraising efforts in order to meet foundation goals • Engaged with technical solutions teams, primarily in the digital marketing and analytics space, to provide data-driven insights to Healthcare Foundations

  • Customer Account Manager at Gotcha
    May 2019 - Oct 2019 · 6 mos

    • Worked cross functionally with Accounting, Marketing, HR and Legal teams to strategically plan and implement micro-mobility programs across University campuses and Municipalities • Managed client relationships by keeping partner informed regarding pre-launch events, operational updates, new hire process and system profitability

  • Account Strategist at Google
    Jan 2018 - Apr 2019 · 1 yr 4 mos

    • Manage Google Ads accounts across 65+ Small Businesses using the Google Suite of products to improve business profitability, strategize on current campaigns, and introduce Google BETAs • Generate digital marketing business plans for high potential clients to ensure their success across the Small Business market using the Google Network of Ads, Display, Gmail and YouTube advertising • Achieved over 100% on core sales metrics during all Quarters with the company by showing strong sales skills, an aptitude for mentorship, and a customer first mindset