United Kingdom
I am Senior Director of Global Strategy & Partnerships at Yahoo Advertising, where I’m part of the Global Strategy team leading the development of our omnichannel DSP across non-US markets. My team manages Vendor discovery, Product Strategy, Product Marketing, and Go-to-Market execution — shaping how our platform evolves and connects advertisers with audiences across CTV, DOOH, Audio, and emerging channels like Retail Media. With 20 years of experience on the buy-side in digital advertising, I’m passionate about building strategic partnerships, driving product innovation, leveraging cutting-edge technologies to align with evolving industry needs, and helping brands get the most from programmatic technology. I am very used to working at US/Global companies and am committed to fostering strong partnerships and navigating to ensure that our solutions resonate both locally and globally. I separately lead Yahoo’s Employee Resource Group for NeuroDiversity in London, where I advocate fiercely for awareness, inclusion, and accessibility in the workplace.
As Senior Director of Global DSP Strategy & Partnerships, I am passionate about pioneering cutting-edge digital solutions. Leading the charge in shaping the DSP direction across Canada, UK, Australia & Singapore, my role is multifaceted, encompassing a spectrum of responsibilities aimed at propelling Yahoo's DSP to new heights: Aligning with the strategic vision for our DSP, I drive product ideation and the research of emerging vendors and technologies for the International markets including Measurement, Identity, Retail Media, Targeting, Planning across CTV, Display, Mobile, DOOH, Audio & Video. This involves evaluating their potential to enhance Yahoo DSP’s offering & stay ahead of market trends from sourcing through to development. Focusing on both financial and technical viability, creating a strong business case that underpins Yahoo DSP’s strategic initiatives is core to ensure that investments both align with Yahoo’s overarching goals and that they will deliver tangible results. Guiding the positioning of Yahoo DSP in the global marketplace I develop comprehensive go-to-market strategies that maximise our impact and are relevant to the local market. As a face of Yahoo, I engage with senior stakeholders on Yahoo DSP’s current and future product position, work on client co-funded development projects and present Yahoo DSP vision to industry-leaders at high-profile events & forums. This not only elevates our brand presence but also fosters strategic partnerships & collaborations. Operating in a dynamic, multinational environment, I thrive on cross-functional collaboration, working seamlessly across teams and time zones. By fostering synergy and alignment, this ensures that our initiatives resonate globally and drive collective success. I also lead the Neurodiversity Employee Resource Group in London which is focused on supporting UK employees who have a neurodivergence or are a carer, plus driving education and awareness on Neurodiversity in the workplace.
As part of the Apollo acquisition of Verizon Media and the rebranding to Yahoo Continued to work with global brands to build long lasting programmatic partnerships across APAC, LATAM & EMEA.
Working with global brands to build long lasting programmatic partnerships across APAC, LATAM & EMEA.
Responsible for driving DSP Client Direct & ATD strategic growth across EMEA, LATAM & APAC through involvement at senior level on the proprietary positioning of the DSP, providing support for both commercial and trading teams on current and future USPs, including roadmap and future trends. Working across DSP International Product Strategy from ideation, prioritisation, development through to commercialisation and rollout, working with both internal and client/agency stakeholders to ensure the DSP is built for maximum International growth. Through close liaison with DSP Product and Engineering leadership on feature development ensuring that features are localized and can be made available in International markets via provision of market nuances and participation throughout the development life-cycle. Development of ongoing DSP competitor analysis to aid sales positioning. Oversee team responsible for EMEA & LATAM partner management of 3rd party SSPs, ensuring healthy connections into the Verizon Media DSP, QPS management and where needed develop new and grow current relationships for channels of supply where demand is increasing.
Responsible for driving DSP Client Direct & ATD strategic growth across EMEA, LATAM & APAC through involvement at senior level on the proprietary positioning of the DSP, providing support for both commercial and trading teams on current and future USPs, including roadmap and future trends. Working across DSP International Product Strategy from ideation, prioritisation, development through to commercialisation and rollout, working with both internal and client/agency stakeholders to ensure the DSP is built for maximum International growth. Through close liaison with DSP Product and Engineering leadership on feature development ensuring that features are localized and can be made available in International markets via provision of market nuances and participation throughout the development life-cycle. Development of ongoing DSP competitor analysis to aid sales positioning. Oversee team responsible for EMEA & LATAM partner management of 3rd party SSPs, ensuring healthy connections into the Verizon Media DSP, QPS management and where needed develop new and grow current relationships for channels of supply where demand is increasing.
Responsible for driving DSP Client Direct & ATD strategic growth across EMEA through involvement at senior level on the proprietary positioning of the DSP, providing support for both commercial and trading teams on current and future USPs, including roadmap and future trends. Working across DSP International Product Strategy from ideation, prioritisation, development through to commercialisation and rollout, working with both internal and client/agency stakeholders to ensure the DSP is built for maximum International growth. Through close liaison with DSP Product and Engineering leadership on feature development ensuring that features are localized and can be made available in International markets via provision of market nuances and participation throughout the development life-cycle. Development of ongoing DSP competitor analysis to aid sales positioning.
Following the acquisition of Millennial Media by AOL continued focus on the support and execution of mobile activity with expansion to also include: Integration of Millennial in to the AOL systems and ensuring that International needs are highlighted in gap analysis and workflow discussions Onboarding of 7 markets to start selling Millennial mobile products, working with stakeholders across the business to bring 2 markets start date forward, ensuring that teams are trained in pre-sales and post-sales creative and analyst support Assess the feasibility of using the AOL systems for monetization prior to full integration to cater for increased demand Work alongside internal data & measurement teams and 3rd party vendors to push forward with accessing data segments and measurement products for current and new markets. Adapted workflow and processes to cater for the differing needs of the new markets.
Joined as part of the Millennial Media Acquisition