Rotterdam, South Holland, Netherlands
Supporting regional assortment planning and product strategy across EMEA. Analysing sell-in/sell-out data and market trends to drive insights. Collaborating with global and cross-functional teams to align assortments with regional needs. Contributing to product lifecycle management and regional product launches.
Leading community growth and brand development for PROJECT NL by building partnerships, managing the Ambassador Program, and driving engagement through events, merchandising, and innovative promotional strategies.
Supporting global marketing campaigns end-to-end, managing suppliers and GWP production/distribution across all channels. Driving retail activations and events, developing CRM and creative assets, and coordinating cross-functionally to execute impactful marketing initiatives worldwide.
As Head of Social for the CEMS Club Rotterdam, I led a 7-member team in organizing weekly events for 60+ international students, fostering a strong sense of community within the cohort. Responsible for event planning, coordination, and execution, as well as building connections with other CEMS Clubs across Europe to promote cross-border collaboration and cultural exchange.
Developed a go-to-market strategy for pricing advisory in Dutch grocery and beauty retail. Conducted market and competitor analysis, assessed client readiness, and delivered a targeted, actionable GTM plan.