Hong Kong SAR
Experienced with a demonstrated history of working in the retail industry. Skilled in Microsoft Excel, Customer Service, Microsoft Word, Public Speaking, and Microsoft Office. Strong marketing professional with a Bachelor of Business Administration (B.B.A.) focused on Quantitative Marketing, Human Resources Management from The Chinese University of Hong Kong.
Tenant Marketing ▪ Liaise with tenants for collaborations which synchronize marketing theme for synergy ▪ Work with Products Committee to plan promotion strategies for tenants’ hero and exclusive products ▪ Liaise with Marketing, Digital, CRM teams as support for tenant’s marketing event if necessary Retail Sales Management ▪ Drive the sales of tenants to achieve company objectives by improving the efficiency of tenants marketing activities (e.g. instore action on daily sales, UPT, ATV) ▪ Set tenant incentive mechanism for driving sales e.g. cross-selling ▪ Build a close relationship with tenants by setting the store visit schedule/procedures. Regular meeting with tenants to provide feedback and suggestion to strengthen sales performance
▪ Support brand manager to develop brand plans, marketing programs for Nina Ricci Perfume, and building brand strategies for China Market ▪ Map out detailed execution plans and follow through to ensure smooth operation and target achievement for Prada, Nina Ricci and Valentino Perfume in accordance with the brand plans ▪ Work with different regions and vendors on animation production plans or visual merchandising ▪ Cooperated with brand trainer and regional parties to conduct Mega training for hundreds of BA in China ▪ Generate different types of reports for Brand Manager's review, i.e.: monthly sales reports, stock reports, P&L reports as well as budgeting reports
▪ Performed Planning and Governance works, such as budgeting and annual suppliers’ review ▪ Prepared MI reports for cost control purpose ▪ Collaborated with two teammates to formulate work procedure and risk control for the Marketing Division ▪ Held a Staff Annual Party with a budget of HKD 35,000 for 80 colleagues on my own. ▪ Provided administration support and perform consolidation works for the whole department