Alice Michel dit Ferrer

Customer Training & Enablement @ Yext | SaaS, AI Search & Digital Presence

Berlin, Berlin, Germany

About

My diverse experiences abroad gave me the open-mindedness I have today and the chance to engage with new ideas. Used to being surrounded by an international community, I am highly adaptable, curious and communicative. Armed with an Erasmus Mundus postgraduate degree in tourism and previous international working experience in the industry, I am currently working at Yext as a Customer Education Specialist, helping businesses optimise their online presence through tailored support and solutions. This role strengthens my ability to deliver high-quality service, navigate digital tools, and communicate effectively with a wide range of stakeholders.

Experience

  • Yext (1 yr 3 mos)
    • Customer Education Specialist
      Jan 2026 - Present · 7 mos

      - Design and deliver scalable customer education programmes, including live webinars, training sessions, and on-demand learning content in French and English - Develop multi-format educational content (webinar decks, talk tracks, video tutorials, and case studies) to support product adoption and customer success - Leverage AI tools (e.g. video generation platforms) to streamline content production and scale training delivery - Translate complex product features into clear, structured learning experiences tailored to both technical and non-technical audiences - Collaborate cross-functionally with Product, Support, and Customer Success teams to align training content with customer needs and product updates - Monitor training performance through attendance tracking and feedback analysis, continuously improving content relevance and engagement - Produce customer-facing success stories and best practices to showcase platform value and drive adoption - Support enterprise clients in optimising their digital presence and local SEO strategy, leveraging expertise in listings, search, and online visibility

    • Specialist, Concierge Services
      May 2025 - Jan 2026 · 9 mos

      - Deliver monthly webinars and trainings in French and English for key enterprise clients - Create and maintain webinar content and client-facing resources in collaboration with internal teams - Act as the primary technical point of contact, resolving platform issues and client-specific requests via tickets, email, and one-to-one calls - Lead client onboarding kick-off calls, gathering requirements and aligning on needs - Provide expert guidance on platform best practices, SEO optimisation, and publisher operations - Partner with Customer Success, Support and specialised teams to deliver tailored, high-impact solutions

  • Juvigo GmbH ()
    • Product Manager Language Travel
      Oct 2022 - Dec 2024 · 2 yrs 3 mos

      Supervision and management of the language travel product in FR, BE, NL, ES, PT, IT - Content Creation & Management - Account Management - Recruiting, Team Mangement & Trainings - SEO & SEA Management - Customer Support

    • French Content Marketing and Communication
      Mar 2022 - Oct 2022 · 8 mos

      - SEO and Content Creation; - Acquisition of new business partners and existing partner management; - Writing topic-specific texts on children and youth travel; - Entry of data and database maintenance; - Participation in the consulting, booking and reservation service

  • Activity Leader at EF Education First
    Jun 2021 - Aug 2021 · 3 mos

    - Leading large groups of international students (13-17 y.o.) - Selling and organising trips - Multifaceted position

  • MICE promotion assitant at Interface Tourism
    Oct 2018 - Oct 2019 · 1 yr 1 mo

    Interface Tourism France is a communications, social media, PR and marketing agency specialised in both leisure and MICE tourism. Based in Paris. - Promotional work for National Tourism Boards (Korea Tourism Organization, Singapore Tourism Board...); Convention Bureaux (Visit Scotland Business Events...) & DMC (Amiel Tours) in the French market -Creation of newsletters, press releases, monthly reports... - Organization of events: workshops, training sessions, famtrips..

  • Sales Marketing Assistant at Hurtigruten
    Sep 2017 - Dec 2017 · 4 mos

    Hurtigruten, Norwegian cruise company, offers unique destinations for its largest and most sustainable expedition cruise program in the world. - Collaborating with the marketing manager, internal teams and partners on marketing strategy - Helping identify marketing trends and key opportunities for innovation. - Assisting in b2b and b2c events & training sessions - Providing administrative ans technical support to the sales and marketing team - Customer information - Stock management of brochures from partner travel agencies