Kenya
SALES DIRECTOR+ SHOPPER CUSTOMER MARKETING @BEIERSDORF- FOR 22 AFRICAN COUNTRIES | AFRICA COMMERCIAL GROWTH CATALYST|PASSION FOR PEOPLE | ENTREPRENEURAL SPIRIT |BRAND BUILDER |
Oversight of commercial sales and shopper and trade activities in 22 african countries
Leading commercial sales teams for Kenya , Uganda, tanzania, Djibouti, Ethiopia, Eritrea ,Rwanda, Burundi , Eritrea, Sudan ,Somali Part of leadership team driving corporate goals and objectives in the region
Head of sales for Kenya, Tanzania, Uganda, Ethiopia, Djibouti , Mauritius , Madagascar, Rwanda
Commercial lead in Kenya . Driving all sales components . Managing a multichannel structure from general trade , pharmacies and key accounts .
Creating exciting shopper and trade marketing activities that drove ROI . The link between sales and marketing to drive channel priorities and drive brand priorities
• Commercial lead for both Sales and Marketing for Kenya , Uganda , Tanzania , Rwanda and Ethiopia . Led a team of High performing commercial team into growing formidable house hold brands like Maramoja and Strepsils . Developed RTM strategies in different regions that provided optimal availability and visibility . In charge of P and L management and budget overview . Stood out for excellence in creating a working bridge between sales and marketing to optimise company resources
In my role as Marketing manager I had full control of my brand P and Ls . I developed customer centric communications for brands like Maramoja and Feverex that stood out in the Pharmaceutical Over the counter space . I developed engaging trade and shopper plans for all channels that ensured our brands were must picks for shoppers and top of mind for traders . I leveraged on my knowledge of different regions to ensure that region centric nuances came through as I communicated in all media . I stood out for my creative and innovative launches for brands such as infacare in the region