Istanbul, Türkiye
• 8 years of experience in e-commerce across a diverse range of projects including marketplaces management, D2C website project and international e-commerce sales strategy
• Marketplace management and business development of micro export operation (sales process for Turkish sellers to the international market) • Responsible domains and projects: Seller support and training, Seller Center UX funnel tracking, seller store and ads, micro export dashboard, e-export incentives • Developing screens and processes to improve seller support. • Tracking the UX funnel on the Seller Center to improve experience on micro export related screens. • Regularly monitoring seller satisfaction scores, determining actions and following up. • Iterating the micro export dashboard screen based on seller needs and feedback. • Responsible for the e-export incentive process and developments with the Ministry of Trade. • Preparing training materials for sellers on micro export processes.
• Europe e-commerce project, responsible from infrastructure projects and product management • Project management of European e-commerce warehouse project • Managing the collaboration with agencies, software and warehouse partners – Product contents, SEO, SAP developments • Selection process of partners and tools – Warehouse, marketplace integrator, online price tracking • E-commerce products management – Product launchs, exclusive product projects • Sales and order reporting of e-commerce sales, top management and customer presentations • Online price analysis of competitors with online tools • Market research and benchmark analysis of European e-commerce websites, brands and products in industry
• Management of D2C website (online.vitra.com.tr) - Going live in 2022 with SAP Commerce Cloud infrastructure - Managing design and software improvements with partner companies (Using project management tools Jira, Trello, ClickUp) - Responsible from sales and campaign management - Collaboration with agencies and stakeholders (digital marketing, brand management, contents, SEO, advertising, social media – Google, Facebook) - Managing website content (banners, product contents, SEO improvements) - Reporting results to top management • Marketplace sales management – Amazon, Hepsiburada, N11, Trendyol, GittiGidiyor - Campaign planning and reporting sales - Stock, price, discount, ads, and product master data management on online marketplace panels - Product technical data and content management • Sell-in, sell-out, and order performance reporting of online marketplace using SAP and MicroStrategy • Reporting online bathroom market size and online pricing of VitrA / Artema products. • Top management presentations regularly