Netherlands
Internationally oriented and results driven professional with more than 13+ years of sales, business development, marketing, and consultancy experience in the FMCG, Data and Analytics, and Travel Retail industry. Hold a track record of consistently delivering top and bottom line growth, performance and transformation. Interests: FMCG, Retail, Data & Analytics, eCommerce, Start-ups, Travel Retail, Entrepreneurship
• Responsible for the implementation of a new Trade Promotion Management (TPM) system within the global ITR sales organization • Led the full project lifecycle from initiation to rollout, including planning, stakeholder management, process optimization, user acceptance, and training • Coordinated cross-functional project teams and acted as the liaison between commercial teams, IT, and executive leadership • Successfully delivered the project on time and within scope
• Responsibility for managing strategic global customer partnerships
• Responsible for customer marketing and in-market activation for Mars Wrigley across the European region in International Travel Retail • Drove clear transformation in ways of working in category management and customer marketing: Build Distribution & NPD trackers to measure and track the performance of our core range across all top airports (e.g. London Heathrow, Paris CDG, Rome airport, Madrid Barajas airport), creation and roll out of Perfect store, creation and roll out of global and regional promotional guidelines Key focus on global brands like M&M's, Snickers, Celebrations, Maltesers, Twix, Mars, Skittles and Extra
• Responsible for the development and execution of a strategic partnership between IRI and Sligro: a company-wide change initiative requiring the engagement of buyers and commercial stakeholders in adopting a new data-driven way of working • Responsible for roll out of Sligro Insights Data platform to suppliers (e.g. Unilever, Heineken, Coca Cola, Vrumona etc.) in collaboration with Sligro Food Group • Onboarded 100+ suppliers to Sligro Insights platform delivering on business case
• Consultant to FMCG industry, both locally and internationally, on how to optimize brand strategies, category management and sales enabling IRI's portfolio of data, analytics (marketing mix modeling) and shopper research insights (based on qualitative & quantitative research) • Experience working across various categories including food and beverage, petcare, bakery, fresh produce, and personal care.