Lahore, Punjab, Pakistan
I'm a Creative Frontend Developer specializing in immersive, award-level web experiences that combine cutting-edge frontend technology with world-class design. My journey began in the MERN stack, but I quickly evolved into a creative technologist — mastering WebGL, Three.js, GSAP, and custom animation frameworks to build sites that feel less like websites and more like digital experiences. At Signal Over Noise, I serve as the primary client-facing developer for international accounts, directly managing projects for top-tier agencies like Appetite Creative and LION + MASON. I work across the full modern stack — Next.js, React, Supabase, Sanity, Strapi, WordPress custom themes, and Shopify Liquid — but my true passion lies in the creative frontend: translating visionary designs into pixel-perfect, performant, emotionally engaging web experiences. I've invested heavily in learning from industry-leading creative developers — purchasing masterclasses, studying top Awwwards agencies, and reverse-engineering the techniques behind the world's most celebrated websites. This commitment to craft has allowed me to collaborate with top-level designers and creative agencies, building custom frameworks and pushing the boundaries of what's possible in the browser. What I do best: - Creative Frontend Development — WebGL, Three.js, GSAP, custom shaders, scroll-driven animations - WordPress Custom Themes — Hand-coded themes for high-end creative projects - Shopify Custom Themes — Pixel-perfect Liquid themes from designer mockups - Full-Stack Project Ownership — Next.js, React, Headless CMS (Sanity, Strapi), Supabase - International Client Management — Direct communication, scoping, delivery, and maintenance Currently focused on building Awwwards-recognized web experiences and collaborating with visionary designers who refuse to settle for ordinary.
Promoted from frontend developer to creative frontend specialist; now leading international client projects and building award-level web experiences.
Served as the sole dedicated developer for Appetite Creative, a top-tier creative agency with multiple high-profile client accounts — managing their entire project portfolio end-to-end Owned full project lifecycle: scoping, development, client communication, deployment, and ongoing maintenance — acting as the direct technical point of contact Built and shipped projects across diverse tech stacks: Next.js + Sanity/Strapi — headless CMS architectures for content-rich marketing sites React + Supabase — full-stack applications with real-time data and authentication WordPress Custom Themes — hand-coded, designer-mockup-to-pixel-perfect themes for creative campaigns Developed new features and microsites for existing client projects, ensuring design consistency and performance optimization across all deliverables Maintained and debugged legacy codebases, reducing load times and improving Core Web Vitals scores across client properties Key outcome: Earned client's trust to operate with full autonomy — no micromanagement, direct stakeholder communication, and consistent on-time delivery
- Developed a complete Shopify store from scratch using a custom Liquid theme, translating a top designer's Figma/Sketch mockups into a pixel-perfect, responsive e-commerce experience - Implemented custom sections, product templates, cart logic, and checkout customization to match the brand's premium aesthetic - Optimized theme performance, mobile responsiveness, and SEO structure to drive conversions - Key outcome: Delivered a production-ready, high-end Shopify store that matched the designer's vision down to the last pixel
Managed the eShaafi public website (Next.js) and built multi-role dashboard systems (Doctor Portal, B2B Portal) in close collaboration with the backend team. Implemented role-based UI rendering, responsive designs, and reusable component architecture.
Promoted after 2 months. Shipped 2 cross-platform mobile apps using React Native + Expo, integrated RESTful APIs, and implemented responsive mobile UIs with NativeWind.
Migrated legacy React to Next.js 14 (App Router), improved load speeds by ~40%, built reusable MUI component libraries, and designed PostgreSQL schemas for 3+ client projects.