Ali Sarrar Al-Dughaish

Founder & CEO at Huna AlOula | Building MUDAR للأصول المدارة | PropTech | Fractional Ownership | Income-Generating Real Estate

About

I am Ali Sarrar Al-Dughaish, Founder and CEO of Huna AlOula Ltd., and the founder of MUDAR for Managed Assets - a PropTech platform focused on income-generating real estate assets. My work focuses on sourcing and analyzing real estate opportunities, especially fuel stations and operational assets, structuring investment opportunities, building financial models, and developing strategic partnerships with investors, operators, and market enablers. Through MUDAR, I aim to improve how income-generating real estate assets are selected, structured, managed, disclosed, and monitored. I share insights here on real estate investment, PropTech, managed assets, fuel stations, and investment governance.

Experience

  • ‏Chief Executive Officer at HUNA ALOULA L.T.D
    May 2024 - Present · 2 yrs 7 mos

  • Chief Executive Officer at MAX POWER LTD CO.
    Jan 2021 - Jun 2025 · 4 yrs 6 mos

    Managing and developing business activities in the fuel station sector, with a focus on site development, commercial negotiations, operational performance, and revenue optimization. Key focus areas: • Fuel station development • Commercial negotiations with operators and property owners • Operational performance monitoring • Revenue and cost analysis • Site improvement and expansion opportunities • Supporting investment decisions in operational real estate assets

  • General Manager at AD innovative Agency
    Mar 2011 - Dec 2020 · 9 yrs 10 mos