London Area, United Kingdom
I’m a Product Designer based in London with 9+ years of experience creating simple, useful digital experiences. I currently lead UX/UI design for a core banking platform, translating complex systems into clean, user-friendly products. Beyond design, I contribute to product strategy and roadmap planning, helping teams align user needs with business goals. I’ve worked across mobile, web, and enterprise tools in both B2B and B2C environments. My work includes user research, prototyping, design systems, and close collaboration with developers, product owners, and analysts. I’m also certified in UI/UX for AI Products from Stanford, where I learned how to design AI-driven experiences that are ethical, helpful, and trustworthy. Core strengths: • UX/UI Design & Prototyping • Design Systems & AI UX • Product Strategy & Roadmaps • Research & Testing • Figma, AI Vibe Coding, Adobe, HTML/CSS • Fluent in English, Arabic & French I love solving problems through design, asking the right questions, and building products that make people’s lives easier.+
• Shaping UX/UI design strategy for core banking systems & Underwriting software, aligning design goals with business objectives. • Designing user-centric interfaces that enhance usability and customer satisfaction. • Creating wireframes, prototypes, and high-fidelity mockups, collaborating with product owners, developers, and business analysts. • Conducting user research and testing, refining designs based on insights. • Developing and maintaining a design system for consistency across products. • Enhancing process efficiency and user engagement through strategic design solutions.