Ali Murathan Dikel

Regional Senior Brand Manager EMEA at Hasbro | Passionate Learner | Marketing Enthusiast with a Focus on Purpose-Driven Projects | Building Connections Across Generations & Cultures

Istanbul, Istanbul, Türkiye

About

Experienced marketing professional with a demonstrated history of working in the consumer goods industry. Skilled in Customer Marketing, Event Management, Corporate Communications, Management, Marketing, E-Commerce and Media.

Experience

  • Hasbro (15 yrs 5 mos)
    • Regional Senior Brand Manager EMEA
      Jan 2025 - Present · 1 yr 6 mos

    • Head of Marketing
      May 2023 - Jan 2025 · 1 yr 9 mos

    • Senior Brand Manager
      Oct 2016 - Jun 2023 · 6 yrs 9 mos

      - Responsible for Transformers, Star Wars, Marvel, Frozen, Disney Princess, Trolls, Ghostbusters. - Responsible for Media & E-commerce.

  • Volunteer at Zamansız
    Jul 2023 - Present · 3 yrs

  • Independent Board Member at Reysaş GYO
    Jun 2021 - Present · 5 yrs 1 mo

  • Marketing Intern at The Coca-Cola Company
    Jun 2009 - Jun 2010 · 1 yr 1 mo

    - Responsible for the Coca-Cola brand. - Preparing the weekly and monthly sales, market share and brand health tracking reports. - Involved in quarterly promotion and ATL/BTL marketing activities cooperating with related agencies. - Actively involved in “Coca-Cola Hürriyet Treni” and “Hayata Artı” CSR projects. - Took part in the development of the brand calendar.

  • Corporate Communications Intern at Sütaş Grubu
    Jul 2008 - Jun 2009 · 1 yr

    - Actively involved in the development of the corporate web-site. - Supported the development of corporate identity guidelines. - Involved in the “Sütaş Road Show” project. - Responsible for Sütaş comics on the Hürriyet newspaper. - Involved in sponsorships and researches related with the brand.