Dubai, Dubai, United Arab Emirates
Built for business — not theory. With 17+ years of hands-on, high-pressure experience across the UAE, Europe, Asia, and North America, I’ve run operations, closed international deals under fire, and personally handled every corner of the trade game — from banking and finance to customs, logistics, compliance, taxation, accounting, and negotiations. Raised in a trading family and forged through real-world challenges, I don’t delegate blindly — I know every detail of the systems I build. I’ve led crisis management, solved problems others ran from, and navigated financial and regulatory minefields without flinching. By 34, I’ve mastered local and international payments, LCs, supplier wrangling, freight bottlenecks, customs surprises — you name it. I don’t chase titles — I build results. If it needs fixing, I fix it. If it’s falling apart, I hold it together. If it’s chaos, I bring control. I don’t just survive tough environments—I make them work for me, so help me God. GEOGRAPHIC WORK EXPERIENCE • UAE – Primary base of operations • Asia – Extensive trade experience in China, India, Singapore, Taiwan • Europe – Operational presence in Germany, Poland, Portugal, UK • North America – Trade coordination and compliance in the USA and Canada • Middle East – Sourcing, logistics, and regional expansion across Turkey, Oman, and Iran
I am the Founder and CEO of Pureperzia Foodstuff Trading LLC, a Dubai-based company specialized in sourcing, producing, and distributing premium-quality lentils and pulses. After establishing the business in 2022, I transitioned Pureperzia in March 2025 to focus on foodstuff trading, rebranding with a clear mission: to bring world-class agricultural products directly to the UAE market with a commitment to quality, transparency, and hands-on operations. As a sole owner, I oversee every aspect of the business—from global sourcing to packaging and client relationships. With a growing team of 5, Pureperzia is expanding its footprint in Dubai’s competitive foodstuff sector, aiming to develop our own branded product lines that meet the highest international standards. Pureperzia is not just a trading company—it's a personal journey of building trust in a market where quality often gets overlooked. Visit us at www.pureperzia.com
Second-in-command to the CEO, leading full-scale international trade operations for a high-pressure import-export company specializing in food commodities and electronics. Given full authority—handling supply chain, compliance, logistics, finance, and business development—while actively shaping decisions tied to growth, profitability, and risk. • Directed sourcing across Asia, Canada, and the Middle East—ensuring cost-effective procurement and stable logistics in volatile markets. • Negotiated complex contracts with overseas suppliers—owning pricing, terms, penalties, and schedules to protect competitiveness and security. • The company’s internal “firefighter”—personally solving blocked shipments, currency issues, late payments, and contract breaches under pressure. • Strategic advisor to the CEO on markets, trade law, commodity pricing, currency shifts, and geopolitical risk. • Built banking relationships and ran trade finance end-to-end—LCs, cross-border payments, and custom finance setups. • Managed financials: cash flow, vendor payments, budgeting, and margins. • Oversaw accounting accuracy, audits, tax filings, and reporting. • Led hiring—defined roles, screened talent, ran interviews, and finalized decisions. • Ensured compliance with UAE laws—licenses, visas, Ejari, permits, and renewals. • Ran all logistics and customs—resolving real-time issues with speed and clarity. • Created pricing models, quotes, and synced procurement with sales forecasts. • Identified buyers and suppliers, attended trade shows, and drove direct outreach. • Managed B2B marketing—catalogs, branding, platform presence, and campaigns. • Handled disputes and quality claims with clarity and control. • Drafted and reviewed contracts, NDAs, MOUs; worked with legal consultants. • Supervised internal staff and freelancers—ensuring smooth daily ops. • Represented the CEO in bank meetings, negotiations, and government visits.
I support the arena’s executive management and provide business consultancy services.
Key exec and right-hand to the CEO. Took a local trading hustle and scaled it into a global operation with $60M+ in revenue, a presence in Asia, Europe, and the Middle East, and a reputation for getting things done — fast, clean, and sharp. • Drove the company’s shift from a basic operation to a serious international player. • Built supplier/client networks across China, India, Taiwan, Singapore, Turkey, Poland, Germany, the UK, Portugal, and Oman. • Opened 12 legal entities and launched 5 branches in Turkey, China, Singapore, Poland, and Portugal — handled setup, compliance, and execution. • Managed full ops in 5 countries: local teams, logistics, compliance, and financials. • Led 30 staff and 50 freelancers across time zones — made it work without chaos. • Oversaw warehouses in Jebel Ali, Shanghai, Istanbul — handled leases, capacity, inventory, vendors. • Ran global logistics — worked with carriers, forwarders, and port agents to keep goods moving. • Scaled product lines: from basic goods to raw materials, F&B, frozen meats, electronics, and machinery. • Brought revenue past $60M — opened markets, cut losses, closed high-value deals. • Ran all docs: PI, CI, COO, Health Certs, B/L — nothing delayed, nothing missed. • Locked solid warehousing terms in key markets — no BS, just results. • Converted business model from B2B to hybrid B2B/B2C — tapped new UAE revenue. • Managed financial planning, cash flow, crisis ops — kept the engine running. • Negotiated FX, LCs, and bank lines — built strong ties with RMs and banks. • Drafted contracts, NDAs, MOUs — worked with international counsel to stay covered. • Got FDA registration for food trade into the U.S. — cleared every hurdle. • Found top distributors in the U.S. and beyond — boosted access, killed delays. • Led HR in every new branch — hired sharp, scaled smart. • Took the hits in messy environments — and still delivered in the best possible way.
Co-founded and built the company from scratch in the DMCC Free Zone, Dubai. Led global trading, supplier negotiations, and legal compliance while steering strategy, logistics, and execution across every department. Operated as the engine of the business—front to back. When the venture wrapped, I carried every hard-earned lesson into the next chapter. • Registered the company with DMCC—handled licenses, legal docs, and regulatory filings for 100% compliance. • Built the entire business model—strategy, pricing, supplier networks, distributor channels, and operations. • Led global procurement of electronics and electrical goods from China, Taiwan, and Hong Kong—exporting to EU markets. • Navigated price swings, freight costs, and political hurdles to keep supply and profits steady. • Negotiated with vendors, manufacturers, and shippers to cut costs, avoid delays, and lock in long-term deals. • Solved real-time trade issues—container shortages, port bottlenecks, insurance claims, and detained cargo. • Managed full documentation—B/L, LC, COO—to clear customs and pass audits cleanly. • Drafted contracts, NDAs, and service agreements—every deal was airtight. • Hired and ran a network of international agents across Asia, the Middle East, and Europe—handling quality checks, logistics, and negotiations. • Oversaw daily cash flow, coordinated with accounting, and enforced tight financial control. • Approved major spend and kept costs lean. • Closed deals, presented proposals, led meetings, and built supplier/client relationships that lasted. • Secured new trade partners using regional and global networks. • Worked with UAE banks on loans, international payments, and trade finance. • Recruited and managed key staff—accountants, logistics teams, and freelancers. • Stayed fully compliant with DMCC law—no delays, no fines. • Ran tight document control—digital and physical—for everything from licenses to customs forms. • Drove every department, side by side with the co-founder.