Fullerton, California, United States
Sport has always been at the center of my life: as a way to connect with people, build friendships, and create community. Born and raised in Orange County, California, I’ve been involved in soccer since the age of four, from playing to coaching youth athletes and working with professional organizations like the LA Galaxy and Orange County Soccer Club. Most recently, I worked as an adidas Brand Specialist for Archrival, focusing on sales, marketing, and community activations. I’m passionate about creating authentic connections, driving product awareness, and helping sport culture thrive on and off the pitch
Executed retail brand activations across multiple sporting goods locations to drive awareness and sales of adidas footwear and apparel. Educated retail associates and consumers on product technology and brand storytelling through in-store demonstrations and tabling events. Designed and implemented sales contests and promotional campaigns that increased adidas sell-through at partner retailers.
Led youth soccer clinics and community programs, engaging 20+ participants per session while promoting the club’s brand and community presence. Supported professional match day operations including merchandise sales, fan engagement activities, and content creation. Assisted in executing community outreach initiatives designed to expand brand awareness throughout Orange County.
Drive revenue through various sales techniques, encompassing cold calling, in-person meetings, venue tours, prospecting, and networking. Deliver prompt, comprehensive, and courteous responses to both inbound and outbound customer inquiries, encompassing phone calls, emails, and mail. Represented the organization at promotional and tabling events to drive fan engagement and ticket sales.
Collaborated across various departments on marketing, sales, and community relations projects, while also managing personal assignments to support these departments and achieve specific objectives. Executed key responsibilities during game days, including managing merchandise, coordinating events, and enhancing fan experiences. Worked with OCSC Street Team events in local communities to spread brand awareness.
Recruited 100+ new members by tabling, emailing students, and filming recruitment videos • Hold board member position for a Business Club at Cal State Fullerton for the second year running • Create a Mentorship program and paired alumni mentors with mentees • Plan professional events for mentees to share career and school advice
Held and participated in Community Services Events throughout LA and Orange County • Hold a board member position for a Business Club at Cal State Fullerton • Organized collaborations with Non-Profit Organizations and different clubs on campus Won BICC award for club with Best Community Service