Greater Madrid Metropolitan Area
Seasoned B2B sales and technology leader passionate about driving business growth by aligning innovative technology solutions with strategic objectives. Proven track record in guiding multinational enterprises, particularly in the finance sector, through complex digital transformations across Europe and Latin America. I hold an MBA and a degree in Physics and have over 30+ years of experience in the technology industry. I have successfully led sales and technical teams across Latin America and Europe for multinational enterprises. As CEO and Co-founder of PEAKLINE, I spearheaded the go-to-market strategy and secured initial key clients for our SaaS platform, focusing on streamlining client onboarding and management for asset management firms through digital innovation. Previously, as CTO of an investment management firm, I led the digital transformation strategy, building the IT infrastructure and capabilities that enabled enhanced operational efficiency and supported business growth objectives. Core competencies include: International B2B Sales Leadership & Strategy, Sales Enablement & Operations, Data-Driven Digital Transformation, Financial Technology Innovation, Go-to-Market Strategy, Entrepreneurship, and Team Leadership across diverse cultural environments (Europe & Latin America).
PEAKLINE offers a cutting-edge solution for financial institutions aimed at digitalizing and streamlining investor management and onboarding. Their comprehensive 360 management tool automates various operational aspects including account validation, identity authentication, and document verification. Clients can benefit from a fully digital and customizable onboarding experience, including video-identification, digital signatures, and initial transaction payments. PEAKLINE also provides investors with a private area for managing their profiles and viewing transaction details, enhancing user engagement and operational efficiency. Developed and executed the initial go-to-market strategy, securing foundational clients in the asset management sector.
COBAS Asset Management is an Investment Asset Management Company led by Francisco García Paramés, whose investment philosophy is based on the idea of ‘Value Investing’. - Led the digital transformation strategy and IT governance, deploying key technologies (cloud, unified comms, Salesforce CRM) to enhance operational efficiency and client experience. - Cybersecurity platform (EDR, WAF, CASB, DLP, SIEM) and ISO 27001 certification - Oversaw the development of the core client application suite (web, mobile, video-ID, online onboarding), implementing a modern tech stack (Node.js, Kubernetes, WSO2) to deliver a seamless digital experience.
- Increased the value added to the “business as usual” proposals making the most of Telefonica’s capabilities and experience globally - Forged strategic partners to our Public Sector approach in order to complement Telefonica’s offering Managed and closed strategic deals in Public Sector globally - Equipped and enabled sales organization with the ability to successfully sell Telefonica's products, technologies, and solutions.
- Managed the end-to end sales process for global major accounts in the financial sector in Latin America - Led a global virtual team internationally - Worked with MNC companies through Latin America - Mediated in interest conflicts within Telefonica Group carriers - Leveraged global Group strengths in Latin-American developing countries
Dedicated to Commercial Account Management within the telecommunications sector providing global communication solutions to large international accounts at Spanish finance market.
Founding partner of HCIB, a company founded with the aim of promoting projects relating to the rational use of energy and the use of renewable energies, specially solar and biomass.
Technical support and maintenance to large accounts as Support Engineer, with Microsoft BackOffice products such as Microsoft Exchange Server and Microsoft SQL Server. Previously I provided technical support of operative systems and Microsoft Office products.