Alfred M. Reyes 蘇塊福

VP Operations & General Manager at bai Hotel Cebu | Hospitality Trailblazer | Industry Advocate

Metro Cebu

About

Executive Profile With over 35 years of leadership across the Asia-Pacific, I currently serve as Vice President of Operations and General Manager at bai Hotel Cebu, the Philippines’ largest independently managed hotel with 668 rooms and 8 dining outlets. I’m proud to have helped build bai into a landmark of Filipino-led innovation, operational excellence, and award-winning service. Career highlights include: Multiple international hotel awards for bai Hotel Cebu, including World Luxury Awards and ASEAN MICE Venue citations Personal distinctions like Hotel GM of the Year (2022) from Rotary Club of Manila and the Mabuhay Gold Award (2019) Strategic roles with Swiss-Belhotel International, and hospitality leadership in Taiwan, Indonesia, and the Philippines. Education: Cornell University (GMP) | Hotel & Tourism Institute of the Philippines | University of San Jose–Recoletos Also proud to serve the industry as: Executive VP & Past President, Hotel and Restaurant Association of Cebu (HRRACI) Board Member, PHOA, HRAP, Cebu Chamber of Commerce, and Red Cross Cebu Chapter

Experience

  • VP Operations & General Manager (Pre-opening) at bai Hotel Cebu
    Jun 2015 - Present · 11 yrs 1 mo

    Assisted the conceptualization of the property architectural and interior design and managed the construction of a 69,000 sqm property until the turnover. Managed the property from the pre-opening, grand opening to current operations. First Filipino General Manager to open an independently managed 668 hotel room, 8 F&B outlets and 1800 seating capacity banquet and meeting facilities. 2019 Mabuhay Gold Awardee Association of Human Resources in the Philippines Manila, Philippines November 18, 2019 One of the Top 5 Philippine winners of the ASEAN MICE Venue Award 2020-2022. ASEAN TOURISM FORUM Brunei Bandar Seri Darussalam January 16, 2020 2022 General Manager of Year Rotary Club of Manila 18th Toursim Awards April 2022 2022 & 2023 Hotel of the Year Sunstar The Best of Cebu January 2023 2023 Best Venue for Meetings & Conferences Sunstar The Best of Cebu 2022 Best Buffet Restaurant Sunstar The Best of Cebu January 2023 World Luxury Award 2024 Luxury Business Hotel - Philippines Luxury City Hotel - Philippines World Travel Awards 2024 Leading Business Hotel - Philippines www.baihotels.com

  • General Manager (Pre-Opening & Re-branding) at Widus Hotel and Casino
    May 2013 - May 2015 · 2 yrs 1 mo

    Managed the hotel operations of the first tower, opened the second tower of the hotel, extension of the Event rooms, Grand hotel and casino lobby, Malt restaurant & bar inside the casino, and Peppers 21 Steakhouse. Widus Hotel became the APEC SOM1 Official Residence in Clark – January 2015. Awarded by Trip Advisor TOP 10 Hotel for Families for 2013 & 2014 in the Philippines. www.widus.com

  • Chief Operating Officer (Pre-opening) at Quantuvis Resources Corporation
    Apr 2008 - Apr 2013 · 5 yrs 1 mo

    Managed the construction and oversee the pre opening to the opening of the 41 storey mixed used Joy-Nostalg Center. Owner Representative for Oakwood Premier Joy~ Nostalg Center Manila to ensure Oakwood delivers the highest profitability. Oversee the overall operations of Crystal Jade Restaurant in the Philippines under franchise license agreement out of Singapore.

  • Chief Operating Officer at Ciudad Fortis Investments Corporation
    Apr 2008 - Apr 2013 · 5 yrs 1 mo

    Managed Joy-Nostalg Center leased office floors owned by CFIC and ensure the highest return. Owner representative for 180-work stations/offices of Regus Office partnership located at Joy~Nostalg Center. Attained 90% occupancy on all leased office floors.

  • Swiss-Belhotel International (5 yrs)
    • Director of Business Development - Philippines
      Nov 2006 - Apr 2008 · 1 yr 6 mos

    • General Manager
      May 2003 - Apr 2008 · 5 yrs

      Accomplishment: 2005 SBI General Manager of the Year. 2006 SBI Highest REVPAR Performance. 2006 SBI Best Branding and Positioning Nominee. 2006 SBI Hotel of the Year Nominee. Achieved the highest market share since 2004 until 2007 in Ortigas, Metro Manila (From number #5 to Number #1). Managed and implemented the conversion of an office/condominium building into a full serviced apartment/hotel extension in 2006.