Alex Lee

Head of Business Strategy

Warwick, England, United Kingdom

About

10+ years bridging strategy to execution. Co-founded and scaled Plum Guide from idea through to rapid growth. Now driving strategy and innovation at Bibby Financial Services - shaping multi-market initiatives and turning complex challenges into actionable solutions. I specialise in making strategy stick. Having operated across almost every function from sales to operations, I identify the systemic patterns needed to actually get results.

Experience

  • Bibby Financial Services (Banbury, England, United Kingdom · Hybrid)
    • Head of Business Strategy
      Jan 2026 - Present · 6 mos

    • Head of Strategy and Innovation
      Apr 2023 - Jan 2026 · 2 yrs 10 mos

    • Strategy and Innovation Manager
      Feb 2022 - Apr 2023 · 1 yr 3 mos

  • Director at SICE | Similar Ideas for Curious Eyes.
    Nov 2019 - Feb 2022 · 2 yrs 4 mos

    Founder of consultancy supporting early-stage and scaling businesses in strategy, go-to-market planning, and operations optimisation.

  • Managing Director at Homewings
    Sep 2020 - Nov 2021 · 1 yr 3 mos

    Homewings is on a mission to deliver beautiful living to everyone, anywhere. Whether clients have 10 or 1000 units in their portfolio, Homewings can design, source and furnish projects within their timeframe, budget and quality parameters - extending their brand identity and pushing boundaries with creativity.

  • The Plum Guide (London Area, United Kingdom)
    • General Manager & Co-founder
      Jul 2019 - Nov 2019 · 5 mos

      Co-founded the Plum Guide, an online property rental company, that went from four co-founders and an idea, to raising over £21 million in funding from the likes of Octopus Ventures, Local Globe and Talis Capital.

    • Head of Growth & Co-founder
      Sep 2018 - Jul 2019 · 11 mos

    • Head of Operations & Co-founder
      Sep 2015 - Sep 2018 · 3 yrs 1 mo

  • Business Development Consultant at C Space
    Apr 2014 - Sep 2015 · 1 yr 6 mos

    C Space is the leading customer collaboration consultancy connecting the world's best-known brands with the people they serve, to create Customer Inspired Growth. Collaborated with the CEO and other executive directors, to deliver and manage B2B proposals. Clients included Samsung, O2 and Jaguar Land Rover and were focused on gathering consumer insight via online communities for the development of products, services, experiences and brands.