Austin, Texas, United States
Accomplished product marketing, marketing operations and product management executive with expertise in consulting, developing, and executing go-to-market strategies (solution and services definition, press and analyst relations, packaging, pricing, positioning), including competitive and financial analysis and forecasting, product life cycle management, key partner identification and recruitment. Deliver effective written communication, presentations, sales enablement, partner training to drive successful product launches, developer community programs, email, social media and digital marketing campaigns. Self starter and strong cross functional team leader with a highly developed sense of humor.
Responsible for Provar product marketing including launches, go-to-market strategy, content, and analyst relations. Develop Provar's product messaging, value propositions and vision for new releases, key product features, sales training, analyst briefings, email campaigns, webinars, blogs, white papers, video, Provar and partner events.
Managed marketing for Actian's operational database products. Planned and executed new product launches, worldwide customer/developer events, and managed Actian's ecommerce business. Marketing operations, product marketing, demand generation, product pricing and positioning. Sales and partner training. Identified, recruited and onboarded Actian channel partners. Designed and executed partner driven sales promotions, marketing campaigns and events.
Consultancy for small and medium size technology businesses. IT project management and marketing operations. Specializing in product launches, process improvement and optimization, product or service definition, customer growth and retention. Identify outsourcing opportunities, manage 3rd party vendors and provide support and guidance for sales, business development, customer and market profiling. - 9 Major Product Launches - 20+ Partner events, customer events, and tradeshows - Website, partner licensing portal, ecommerce site design and management. DNN, Sharepoint, Shopify - Automated marketing infrastructure design and operation. Eloqua, Marketo, Salesforce. - Product plans, competitive analysis, blogs, email campaigns, whitepapers, data sheets. - New technology commercialization. Market and value proposition definition. - Executive Chair (2014 - 2016), PIDX Marketing Committee (oil and gas e-business standards non-profit)
Jointly founded Precision Traffic Systems, a firm providing state of the art safety research and automated traffic signal enforcement. Sold the company to Siemens AG Summer of 2005. - Delivered the first fully digital, cloud based red light camera and intersection safety system. - Co-inventor on Patent US 7.688,224 B2 – Method and System for Collecting Traffic Data, Monitoring Traffic and Automated Enforcement at a Centralized Station - Built a coast-to-coast distribution channel with multiple municipal customers - Awarded two SBIR grants to develop next generation traffic signal control platforms.