Alex T.

Associate Director

Barcelona, Catalonia, Spain

About

Driving strategic growth and leading corporate development across the Primavera Sound Group. Our portfolio includes Primavera Sound music festivals, Primavera Tours, Vampire Studio (a multidisciplinary creative agency), Vampire Films (audiovisual production), and Primavera Labels (management, record label and music publishing), among other ventures within the music and creative industries. I work at the intersection of business strategy and organizational leadership, guiding the group’s corporate development while supporting innovation, partnerships, and sustainable growth in an international context. In addition to my main role, I am involved in projects related to music production and studio management, contributing to the development of creative, operational, and strategic initiatives. I hold a Law Degree from ESADE and an LL.M. in International Business Law from ESADE in partnership with Singapore Management University (SMU), as well as a Master’s in Music Business from New York University (NYU). I have a broad interest in the creative industries, with a particular focus on music, and aim to bring an integrated perspective—combining business, legal, and creative expertise—to help projects move forward and take shape.

Experience

  • Primavera Sound (7 yrs)
    • Associate Director
      Oct 2021 - Present · 4 yrs 10 mos

      Driving strategic growth and leading business development across the Primavera Sound Group. Our portfolio includes Primavera Sound music festivals, Primavera Tours, Vampire Studio (a multidisciplinary creative agency), Vampire Films (audiovisual production), and Primavera Labels (management, record label and music publishing), among other ventures within the music and creative industries. I lead the group’s strategic and business development efforts, focusing on growth, innovation, and long-term value creation across our diverse activities. In addition, I oversee legal affairs at a global level, ensuring they are integrated with and supportive of the broader strategic direction.

    • Head of Legal & Corporate Development Manager
      Aug 2019 - Oct 2021 · 2 yrs 3 mos

  • Unison. (1 yr 3 mos)
    • Commercial & Legal Affairs
      Aug 2018 - Aug 2019 · 1 yr 1 mo

    • Intern
      Jun 2018 - Aug 2018 · 3 mos

  • Intern at Sound Diplomacy
    Jun 2018 - Aug 2018 · 3 mos

  • Digital Marketing at OUTPUT
    Feb 2018 - Jun 2018 · 5 mos

  • Intellectual Property Law at Gómez-Acebo & Pombo
    Jan 2016 - Jun 2016 · 6 mos