San Diego, California, United States
Partner cross-functionally with strategy, creative, and production teams to execute brand campaigns. Manage complex timelines, stakeholder approvals, and vendor coordination for digital marketing assets. Develop retail-facing creative and signage to support in-market execution and brand consistency.
Owned the full pre-owned vehicle inventory pipeline from intake through retail readiness. Managed digital merchandising across retail platforms to support sales velocity and lead generation. Coordinated all vehicle paperwork, internal approvals, and vendor communications.
Business Development & Lead Generation: Pioneered a local "referral partner" program by identifying and prospecting untapped local businesses, converting them into long-term lead sources. Outside Sales / Field Prospecting: Executed weekly "sales runs" to recruit and onboard local partners, resulting in a consistent 15–20% increase in monthly location traffic. Account Management: Managed and nurtured relationships with a portfolio of 20+ local business partners to ensure a steady pipeline of high-value customer referrals. Revenue Growth: Leveraged outbound prospecting strategies to consistently exceed individual and branch sales targets by 115%+.