London, England, United Kingdom
Dynamic and strategic digital business leader with a focus on excellence in digital product and service design. Passionate about transforming organisations through customer centricity and innovative use of technology in service of humans. Over 15 years experience in leading multi-disciplinary teams across experience design, strategy, technology, data and more. Effective communicator at executive stakeholder level in national, regional and global organisations, with strong ability to present complex subjects to a range of technical- and non-technical audiences, improving collaboration and decision-making. Broad and deep experience in verticals ranging from mobility and automotive, to healthcare, B2B, consumer electronics, retail (e-commerce and blended retail focus) and professional services.
Strategic business lead for digital experience capability within Wunderman Thompson UK (now VML) and client lead for a portfolio of large scale national, regional and global service and experience design led engagements, ranging from retail to mobility /automotive, B2B and consumer electronics as well as digital native products. Helped integrate portfolio of digital experience clients into Wunderman Thompson following the merger of POSSIBLE and Mirum into WT. Led enagements and established ways of working across the wider Wunderman Thompson Group, including Technology, Commerce and Marketing Automation (MAP) capability teams, including joint pitches and growth of existing engagements across the group. Interim joint-head of client leadership department of 90+ staff with focus on department strategy and resourcing. Notable client engagements included (but not limited to): 'Mobility services client': redesign and re-platform their customer-facing website with a focus on inclusive design and improved self-service for their existing and prospective customers, allowing the organisation to scale their offering to a broader audience. 'Optical retail group client': ongoing redesign and iterative improvement of their entire range of digital services globally for optical and audiology audiences, including strategy for accessibility and omni-channel customer account. 'Automotive client': Online market place for new and used vans, allowing complete purchase process for B2B audiences (retail and fleet) and allowing them to transform their business model. Service design, commerce strategy, UX/UI, Technology implementation as blended agile team.
Agency leader for strategic partnership with the Volkswagen Group UK covering their entire digital customer experience, both online and in-dealership across the research, acquisition and ownership phases of the customer journey.
Leading the agency's flagship heritage account; Volkswagen. Constantly optimising, evolving and pushing the boundaries of what is probably automotive's most connected customer experience. Offering an end-to-end solution to the client all the way from their strategic digital roadmap to technology implementation and live platform support and leading a 50 expert strong team across all capabilities involved.
Travelling Africa overland across 12 countries and 25,000km in a 23 year old Land Cruiser. Creating priceless memories for a lifetime. https://beforethedustsettles.wordpress.com/
Client lead for Honda Motors Europe including the following main work streams: - Pan-European Adobe Experience Manager based digital platform (22 markets, 26 languages and 3 business units, totalling 96 websites) delivered by a retained Agile team across strategy, UX/UI, development, QA, platform support and more. - Digital product and campaign content and execution across multiple business units and markets - Global Honda Formula 1 engagement across platform, content and social Also, prior to that in the Healthcare portfolio: - Building and scaling agency offering for AstraZeneca including expansion of client services team and subject-matter expert on healthcare-specific requirements and challenges - US healthcare professional portal strategy - Collaboration with DigitasLBi Germany on healthcare strategy in that market
Part of the core team working on an open brief from AstraZeneca that led to the establishment of DIG; a digital healthcare innovation group that was a long-term collaboration between DigitasLBi and AZ. Strategic refocus project of AstraZeneca.com as well as ongoing management of corporate communications account.
Founding team member of DigitasLBi healthcare practice in Europe. Client services lead for inaugural client Bristol-Myers Squibb (BMS). Development and pan-European roll out of iPad based sales tool across two brands and over twenty markets. Expanded into multi-channel engagement including brand website, creative assets and content.