Sydney, New South Wales, Australia
A senior advertising and marketing professional with a passion for delivering effective and engaging marketing solutions. A demonstrated history working for leading global agencies and brands has resulted in unparalleled experience delivering effective and integrated campaigns.
Account Director for Pantene Europe (P&G) and Tuborg beer (Carlsberg Group). Primary day-to-day lead for Pantene Europe and UK. Oversaw the creation and delivery of TTL campaign comms and assets for the brand (including TV, online content, print, OOH. social, digital and retail). This included the brand repositioning Power of Hair as well as new product launches such as Hair Biology and Grow Strong. In addition, I ran the 2019 brand equity campaign for Carlsberg owned, Danish beer brand Tuborg. Efficient and effective management was key in successfully managing varying expectations and understanding cultural nuances from key APAC growth markets such as China, Vietnam and more. A strong desire to contribute beyond my portfolio resulted in assisting in the management of the successful Superdrug pitch, as well as other active pitches and proactive creative projects. Commenced work on a short fixed-term contract that was subsequently renewed three times over the course of my tenure.
Account lead across all primary clients, responsible for the retention and growth of existing accounts as well as playing an integral role in new business. In 2017, won a sales incentive for most revenue generated. Working on varying clients day-to-day meant strong interpersonal skills were essential and research, insight generation and creative strategy development were key to creating effective communications for the right point in the consumer journey. This ‘strategy first’ approach to briefs led to channel agnostic, through-the-line solutions tailored to each client. My active role in forecasting, operations and process ensured that I was constantly finding ways for the agency to make and save money while delivering work in more effective and efficient ways. Client list snapshot: Tourism Northern Territory, [yellow tail] wines, Sony Mobile, Breville/Sage Appliances, Ray White, Meals on Wheels.
During my three year tenure at The Monkeys I managed projects across a variety of brands and industries such as Telecommunications, Pay TV and digital sports streaming products, Sports betting, FMCG and Charity. In this time I worked on complete brand refreshes, product launches, campaign strategy, as well as integrated, design, acquisition, CRM, digital, content and brand building campaigns. Clients included: Telstra, FOXTEL, NRL, Austar, UBet (formerly TattsBet), Tony Ferguson and Guide Dogs.