Alex Michael

Your data is your next bottleneck. I fix that | Analytics & Automation for founders and leaders running SMBs.

Dallas, Texas, United States

About

If you are an SMB and still piecing together data from six different spreadsheets, this is for you. Most founders know their data setup is broken. You're adding another tab, another dashboard, another "quick fix" — until one day you realize you don't actually trust your own numbers anymore. That's where I come in. I fix broken data systems in 90 days so you can finally make decisions with confidence. No more hunting through files. No more "wait, which version is this?" No more guessing if your growth is real or just a reporting error. Here's what that looks like in practice: — Tom, MD of Construction at a large restaurant chain, opened 30% more locations generating $20M in additional revenue while keeping the same $1B budget and team size. — Matt, CEO of Nektor Media, created personalized dashboards for his clients, automated UTMs, and brought on 2 more clients in 90 days at the same headcount. — Joseph, a D2C online business owner, combined all of his ad platforms for each of his products into one place. He now calculates true conversions and performance 85% faster. — Thomas, CEO of a PE AI start-up, implemented our analytics and visualizations as he prepared for funding rounds for his business. He secured $10M in funding. The pattern? They all knew their systems were holding them back. They just needed someone to actually fix it instead of adding another layer of duct tape. If you're spending more time wrestling with your data than using it to grow, let's talk. Book a 15-minute call to see if this fits.

Experience

  • Founder & CEO at Paladin Analytics LLC
    Mar 2021 - Present · 5 yrs 4 mos

    I build analytics and automation systems for founders and business leaders doing $500K+ who've outgrown spreadsheets but aren't ready to hire a full data team. Most clients come in with disconnected tools, reports they don't trust, and decisions being made on gut feel. We fix that in 90 days — data warehouse, automations, dashboards, integrations — fully built and maintained by us. You just get numbers you can trust. Results from recent engagements: - +30% more restaurant locations opened — same $1B budget and headcount - Built a scalable reporting system for a PE-backed AI startup — deployed across their entire client base ahead of a $10M raise - 85% faster performance reporting for a D2C brand across all ad platforms - 2 new agency clients onboarded in 90 days with zero added headcount Where it makes sense, we layer in AI and automation to eliminate manual work entirely — not because it's trendy, but because it actually moves the needle. We handle everything. You focus on growth.

  • Senior Analytics Consultant at Rower
    Mar 2021 - Present · 5 yrs 4 mos

    Senior consultant supporting clients with data migrations, pipeline development with Alteryx, data analytics and data warehouse management.

  • Strategic Partner at Dendrix-AI
    Jan 2026 - Present · 6 mos

  • Marketing Data Analyst at algofy
    Aug 2020 - Jan 2021 · 6 mos

    Responsible for the development of a data analytics program from scratch with the ultimate goal of moving all reporting and analytics from Google Sheets to Tableau/BigQuery

  • CBRE (Dallas, Texas, United States)
    • Data Science Analyst - Data Science & Analytics
      Dec 2018 - Jun 2020 · 1 yr 7 mos

      Duties include data visualization, dashboarding, predictive modeling, automation, data extraction/cleaning, maintenance of ongoing projects. Departments supported include: Health & Safety, Legal, Ethics & Compliance and Internal Audit

    • IT Audit Associate - Data Analytics
      Feb 2018 - Dec 2018 · 11 mos

      Responsible for all data heavy applications/databases where traditional programs such as Excel were insufficient including PeopleSoft application and Oracle/SQL databases