Zürich Metropolitan Area
For 8 years, I've run my own business, handling every function from content production and paid media to client relationships and operations, while building a community of people who show up because they get the results they aren't finding in other spaces. My Pilates work has been featured in Buzzfeed News, 20 Minuten, and Courier Magazine (acquired by MailChimp). Beyond this, I launched the National Outdoor Leadership School's first European marketing initiative in its fifty-year history and managed product pilots and systems rollouts for British Council Switzerland and Fairpicture. I was TEDxBern's only female co-founder. In addition to getting executives to travel around the Lake of Zurich for their weekly sessions, I take on heritage sportswear brands’ most delicate topics, develop copy that balances impact and craft, and have logistical experience in expedition management. The common thread throughout my career isn't an industry or a job title. I think strategically, communicate clearly, earn trust from people with high standards and high stakes. I also like to get things done without burning myself or anyone else out.
I teach Pilates to everyone from globally recognized executives to local students who are anxious to feel better. Rooted physiological fundamentals, my work is focused on physically and psychologically accessible ways to explore the possibilities of your individual body. I opened the business' first dedicated location in September 2019 and successfully navigated the pandemic, relocating, and expanding the offering. Skills Facilitation & community engagement: Teaching and leading private, corporate, and group Pilates sessions; building a loyal community through consistent, values-led programming Stakeholder management: Cultivating and maintaining relationships with clients and external partners to grow the business and deepen community ties Project and platform management: Filming, editing, and sound mixing content for a digital membership site, coordinating all production workflows end-to-end Marketing strategy & activation: Managing all marketing activations and campaigns, including copywriting, design, Meta ads, and digital and in-person events, from concept through launch Operations & logistics: Overseeing scheduling, client communications, and day-to-day operational needs to ensure smooth and consistent delivery
I work with brands that care about nuance, kindness and inclusion to ensure that their copy is engaging, educational, and ethical. Take a look at my portfolio for samples of my work with Mammut Sports Group, the National Outdoor Leadership School and more. Skills Ethical storytelling: Translating complex impact narratives into clear, compelling content aligned with brand values for brands and organizations Report copywriting/reporting: Copywriting and editing annual sustainability reports for Mammut Sports Group and Odlo, copywriting and editing international organizational presentations for Schule für Gestaltung Bern + Biel, IDM Thun Brand consistency: Ensuring all copy met clients' tone, quality, and messaging standards across channels, mirroring the brand stewardship required in dealer and wholesale activations
I was responsible for creating Fairpicture's sales strategy and automated communication systems, as well as managing the content strategy and outreach event strategy. This was a short-term engagement; I moved on after the strategic direction shifted. Skills Sales & campaign strategy: Developing the ethical storytelling brand's sales strategy and automated communication systems to drive outreach and conversion Content & event marketing: Creating the content strategy and outreach event strategy to grow brand awareness and community engagement CRM & operations: Defining CRM parameters and building operational frameworks to support efficient campaign delivery Copywriting: Writing sales copy and scripts; editing case studies and articles by journalists to ensure brand-aligned messaging Partner & relationship management: Managing external acquisition partner relationships
After moving back to Switzerland, I began working at Booster Transform, in what I thought would be a side gig. Two years later, I had found an entirely new career path. Skills Coaching & Facilitation: Teaching roughly 20 Lagree fitness sessions weekly to fully booked classes with 5-16 clients depending on the studio location.
In this role, I launched the school's first European marketing initiative in its 50-year history. This began as a six-month project and was extended an additional nine months due to our success. After my contract was completed and the framework was set, European marketing was incorporated into the US-based recruitment strategy and resource allocation. Skills Campaign & outreach strategy: Outlining and executing the school's first outreach and content strategy for Western Europe, building brand presence in new markets Event coordination: Launching, developing, and managing a speaker series and developed targeted blog content to support engagement and recruitment goals Community & network development: Launching, developing, and managing a European alumni representative network, cultivating engaged regional advocates Stakeholder engagement: Representing the organization at conferences and made school visits across Europe, building relationships with key institutional partners