São Paulo, São Paulo, Brazil
Specialties and Skills: • Internet technology and technological innovation proficiency; • Deep Understanding of online advertising – Partnerships, Marketplace, Programmatic Buying, DSP, SSP, DMP, Affiliate Network, Ad Networks, Ad Exchanges, Ad server; • Campaign management • Campaign revenue increase • Strategic management • Measures and metrics analysis; • Customer relationship; • Structuring of new areas; • Project management, organization and process flows;
Organize team activities; Profit growth strategies based on the publishers segmentation and the advertisers goals; - Campaigns management and optimization: daily reports, profit analysis, prospect more publishers for each campaign, create specific actions for each campaign according to the holiday or special event; suggest new actions to attract more publishers and increase sales; increase the number of conversions per day with each affiliate; - Affiliate assistance which includes sending new links, banners, and materials; be always available for any doubts the publisher has, help with errors at links, feeds or coupons; payouts and goals negotiation, special requests for advertisers; - Network payments; - Affiliate prospecting; - Business development - International affiliates support (in multiple languages); - Platform management needs and upgrades: direct contact with our IT team in Netherlands to follow the improvement of our platform and reports to meet Brazil’s needs, - New business and advertiser agreements: meetings with advertisers to define last details about the campaign before it starts and define some goals
Responsible for prospecting, penetration and relationship with the main E-commerces and advertising agencies in Brazil. Customer tracking through metrics, ensuring the best result (ROI, ROAS, CPA, CPS, CPI, CPL and etc). Workshop with agencies and advertisers. Consultant, helping to improve the mix of data through media planning, pricing strategies, discount coupons, UXs and opportunities. Developing relationships with Directors, Managers and Coordinators in agencies and advertisers.
Key Account Manager. Responsible for the management and development of the Client Services / Operations department. Responsible for increased sales of active campaigns. Support the department Sales. Structuring and development of campaigns and media platform of Brazil and latam. Insight of new models /media such as Programming, Prospecting and Mobile/Post Installation. Execution and Monthly Forecast Planning. Analyzing and presenting advertiser results by Aligning KPIs, clients, retail, branding, awareness or a whole consumer journey.
Oversee all program implementation by developing and tracking client project plans. Interact with clients daily via phone and email for tactical requests. Set, meet and exceed aggressive revenue goals for your clients. Provide strategic advice to increase each client’s ROI. Develop, maintain and extend relationships with your portfolio of clients. Organize all activities with the Client Services team and other cross-functional teams (Technology, Marketing, Sales, etc.). Support your clients to make sure they know the tools and resources available to them. Demonstrated success in measuring results. Proof that you can set and surpass KPI targets. Analytical and strategic marketing skills. The ability to prioritize and strategize based on company’s goals. A desire to think creatively, solve problems and use professional judgment. Tech savvy; comfortable using Excel and PowerPoint for client-facing reports, analysis and presentations. Exemplary written and oral presentation and a talent for presenting. Capability of English communication (good understanding and writing).
Responsible of Market Place Saraiva segments. Support in planning actions partnerships. Development of the activities in harmony with the Marketing Plan by Company. Weekly meetings with the board. Develop strategies for campaigns focused on results and goals. Analyze campaigns and actions of competitors in the retail sector and E- commerce. Assistance in investments managing in media of all segments of the Marketplace. Analysis of partnerships integration tools for Saraiva website.