Alex Khoroshko

Growth & Product Enpal | Ex-LIQID | Ex-finleap | WHU

Berlin, Berlin, Germany

About

Experience

  • Director Product Growth & Referrals at Enpal
    Jan 2025 - Present · 1 yr 6 mos

  • Founder & CPO at ITNow
    Nov 2023 - Jan 2025 · 1 yr 3 mos

  • Entrepreneur in Residence at Antler
    Jan 2024 - Oct 2024 · 10 mos

    • Scouted startup ideas around sustainability, fintech & IT admin • Developed a product, securing initial customers and validating market demand • Created a business and financial plan and pitched in front of investors • Won customers, product partners and recruited employees

  • Head of Growth at LIQID
    Mar 2021 - Oct 2023 · 2 yrs 8 mos

    • Redesigned digital onboarding process, improving the operational efficiency, reducing onboarding time and optimizing the UX through customer research and A/B testing • Overhauled the investment proposal feature as core part of the customer onboarding process, improving the customer experience and conversion • Led backend migration and custodian bank switch to enhance customer onboarding accuracy and reduce processing errors • Defined product requirements and managed backlog prioritization, ensuring alignment with business goals. Led sprint planning and retrospectives with cross-functional teams • Conducted in-depth user research and feedback loops to refine product-market fit using customer interviews and customer feedback

  • Business Development Manager at Qwist
    Nov 2019 - Feb 2021 · 1 yr 4 mos

    (continuation of work for a finleap company) - Established partnerships with banks, insurances and other corporates and conducted sales for the white-label banking and SaaS products - Steered the development of products, conducted user research and managed the product backlog