Alex Smith

Founder & Chief Digital Officer

Buenos Aires, Buenos Aires Province, Argentina

About

Serial entrepreneur with more than 15 years of experience in Digital Strategy. The first company I created was a Linux OS that got implemented in more than 2 million computers around the world. The company was sold to a larger Open Source company. Founded iURL a full service digital agency based in Argentina with offices in 5 countries and +200 people, working with top brands such us HP, Nokia, Samsung, Shell, Coca Cola, EA, Adidas, etc. The company was sold. At the moment Im founder and CEO of Mocla a digital consultancy agency focused on business innovation and technology providing growth solutions for large Fortune 500 corporations. Other areas of expertise: Digital Transformation Business Consultation Digital Consulting C Level Managemenr Interactive Advertising Mobile Advertising Marketing Partnerships Web 3.0 Solutions Social Networking Infrastructure Development Specialties: Branding and Identity in Digital Media International Sales Sales and Promotion Leading new business model`s Managing Staff Strategic Management of the Company Financial Sheets Business Administration in general

Experience

  • Founder & CEO at Mocla
    May 2016 - Present · 10 yrs 3 mos

    Mocla is a digital business transformation agency working with top Fortune 500 brands such us Nokia, Roche, Activision, HP, Bajaj Motorcycles, Shell, etc. My role is to lead the agency by selecting no more than 6 projects per year, providing unique digital transformation solution for our clients and recruiting the best resources.

  • Chief Digital Officer (CDO) at maison
    May 2020 - Mar 2023 · 2 yrs 11 mos

    Chief Digital Officer. Leading the change on the digital front for our clients.

  • VP of Marketing at Ball to Ball
    Jan 2018 - Dec 2019 · 2 yrs

    VP of Tehcnology at Ball To Ball SAS. Owner of media rights for Mobile Gaming for the Superliga Argentina de Futbol. The largest league in Latin America.

  • Internet URL (17 yrs)
    • SVP & President of the board
      Sep 2012 - Dec 2016 · 4 yrs 4 mos

    • CEO
      Jan 2000 - Sep 2012 · 12 yrs 9 mos

    • Founder & President of the board
      Jan 2000 - Sep 2012 · 12 yrs 9 mos

      iURL Position: CEO We are an Interactive Advertising Agency. I currently hold the position of CEO and manage the entire strategy of the company for the next 5 years. Before being promoted to CEO I was in charge of Sales and before that branding and Marketing including Online Media Planning for our customers. As part of my Sales position before CEO I create a system for approaching the clients and securing yearly budgets. My job is to manage 224 employee, and co-design with the COO the company strategy and work day by day to ensure that the task in order where accomplished on time by every sector.

  • Microsoft (2 yrs 1 mo)
    • Key Note Speaker and Office 2000 Manager
      Jan 1998 - Jan 2000 · 2 yrs 1 mo

      I carry out covering in the position of Speaker and then promoted to Junior Consultant. My job was to design and give seminars of Microsoft products. I was in charge of MS OFFICE 2000 and MS WINDOWS 2000 among other events I was the lider of Comdex 1999 and the Annual Sheraton convention of Microsoft in Argentina. For the two events mention before, I had 7 people under my supervision as they were part of my team of public speakers.

    • Senior Office 2000 Seminar
      Jan 1999 - Nov 1999 · 11 mos