Alexia Lawrie

Director @ GlobalU | EdTech

Greater London, England, United Kingdom

About

I thrive on developing meaningful connections and uniting individuals across diverse business functions to pursue common objectives. This allows me to effectively lead teams through change, whilst fostering the professional growth of my team. I am passionate about leveraging the transformative power of EdTech to accelerate social mobility and create a more equitable society. I am excited to be developing innovative platforms towards this goal and helping shape the future of Education!

Experience

  • Director of GlobalU at GlobalU
    Sep 2022 - Present · 3 yrs 11 mos

    - Built a scalable, centrally supported e-learning platform serving 4 internal brands and over 40,000 students worldwide, empowering each business unit to develop and grow its own digital learning programmes. - Delivered a fully integrated MVP ahead of schedule (within six months), combining LMS, CRM, and analytics to enhance learner experience, streamline operations, and establish long-term scalability. - Built and led a 40+ hybrid team across product, technology, and operations—including an offshore development team of 20—to improve delivery speed, platform reliability, and agile practice. - Managed the P&L and budget, establishing governance frameworks, forecasting processes, and operational efficiencies. Mandated to develop GlobalU into an internal product underpinning GEDU brands’ digital learning capabilities while enabling expansion into new student segments.

  • GBS (Full-time · 2 yrs 8 mos)
    • Head of Learning Resources and Technology
      Apr 2022 - Nov 2023 · 1 yr 8 mos

      - Reporting directly to the CEO, and Managing Director, responsible for e-learning support, VLEs and libraries across 9 campuses, and catering to 18,000 students (nationally and internationally). - Received the regional Innovation Award and Team of the Year Award. Virtual Learning Environments (UK, Dubai and Malta): - Migrated the entire VLE to AWS, with a system designed for scalability (+10,000 users) and stability (99.5% uptime) resulting in a reduction of support tickets by 30%. - Set up a new support process, where tickets are closed within the set 24hr SLA. - Brought in several Learning technologies such as Articulate 365, Camtasia, and Vevox to improve the classroom experience. Advise L&D on software and best practices. - Set up and opened libraries across all 7 campuses: Researched, evaluated, and project-managed installation of new library management and security systems. Library team shortlisted for The Awards 2022 for Outstanding Library Team.

    • Learning Technologies Lead
      Apr 2021 - Apr 2022 · 1 yr 1 mo

      - Joined as one of the first 200 employees (now 2,500+) to develop and enhance digital learning systems across 9 campuses and 18,000 students. - Recruited and onboarded a multi-disciplinary team (tech, design, instructional design and librarians) to create a new department, in 6 months. Currently 20+ staff, 5 direct reports. LRT supports the whole company of 500+ employees. - Designed and deployed technology-enabled learning systems, improving delivery and scalability. - Led staff training and onboarding to strengthen digital learning adoption across academic teams. - Standardised e-learning workflows and compliance processes across multiple campuses.

  • Blackbullion (4 yrs 2 mos)
    • Digital Learning Lead
      Nov 2018 - Mar 2021 · 2 yrs 5 mos

      - Responsible for e-learning strategy and budget. - Manage the end-to-end content production, implementation, and ongoing review of learning solutions across Blackbullion’s 3 major markets (UK, AUS, NZ) bringing effective and life-enhancing financial education to millions of students globally. - Drive the instructional and pedagogical strategy for Blackbullion’s learning programs and content. - Author educational resources on various topics relating to personal finance. -Collaborate with subject matter experts (SME) to ensure accuracy of content and real-world application.

    • Senior Project Manager
      Jan 2018 - Nov 2018 · 11 mos

      - Designed and implemented content production workflows with streamlined, repeatable systems and processes. Resulting efficiency dramatically increased turnaround by 60% and reduced recurring costs by more than 30% overall. - Implemented, optimised and trained the sales team to use the new CRM system. - Lead successful national campaigns for over 100 clients and with a target audience of half a million students to promote National Student Money Week. - Development of new strategic revenue channels in collaboration with the sales team that resulted in new business. - On-boarding of several team members in various roles whilst company staff count tripled. - Create, negotiate, and foster collaborative third-party relationships.

    • Project Manager
      Feb 2017 - Jan 2018 · 1 yr

  • Co-Founder at Luxley
    2014 - 2018 · 4 yrs

    Luxley is a luxury e-commerce fashion platform reaching consumers around the globe with its free worldwide shipping. Luxley offers exclusive sales of up to 50% off retail with an extensive collection of leading international luxury brands offering the latest accessories. The multi-brand retailer has all its products specially curated by the in-house fashion expert; with only the items that meet Luxley’s stringent standards being selected. - Managed the teams of designers and developers to decide the features, functions and roadmap for our product. - Managed the website and related services including: WordPress, WooCommerce, Google Analytics. - Designed and implemented marketing strategies across multiple platforms and channels. - Operated daily social media marketing efforts, including gaining 10k+ Facebook fans in 6 weeks. - Designed and produced content for B2C email and social media strategies. - Managed B2B relationships: inventory, authentication services, logistics, and fulfillment services. - Curated platform's brand identity and overall website design. - Managed customer support operations including staff training on FreshDesk.

  • Multinational Marketing and Sales Lead at Voices of Leaders
    2014 - 2015 · 1 yr

    Voices of Leaders’ objective is to engage the readers of Newsweek Magazine on prospective investment opportunities available in these promising financial markets by showcasing selected opinions of top leaders, from both the public and private sectors, and highlight key companies as potential investment partners. - Scheduling and arranging meetings with industry leaders and top governmental officials. - Researching and interviewing corresponding high-level individuals. - Conducting thorough dynamic analysis of macroeconomic trends. - Preparation of a custom content report on Malaysia for Newsweek Magazine.