London Area, United Kingdom
A communications and content expert, specialising in brand storytelling, content design, and strategy. Balancing creative vision with systematic, insight‑driven thinking, shaping impactful messaging and intuitive user journeys. With an international career across both client and agency environments, spanning branding, marketing, corporate communications, and public relations. I offer proven expertise in constructing and executing multi‑channel content strategies. Connecting dots between content, UX, design, creative production, analytics and technology, I excel in orchestrating cross‑disciplinary collaboration, ensuring cohesive narratives and measurable outcomes. A lifelong car enthusiast immersed in automotive culture, I have worked with OEMs, dealerships and agencies, gaining a deep understanding of the market and the industry’s communication and content requirements. Further complementing my ability to craft strategies that connect content efforts with business goals and user needs.
- Creating and managing content across Ford of Europe websites, from product pages to e‑commerce journeys. - Guiding design, copy, UX, and analytics to deliver cohesive, user‑focused experiences. - Defining content strategies and information architecture, setting clear requirements for design, asset and copy productions. - Working with SEO and analytics to keep content performance‑driven. - Auditing content and design systems, improving quality and user experience. - Collaborating across WPP companies — creative, CRM, public affairs and client engagement. - Passionate about cars and motorsport, bringing industry knowledge into authentic storytelling.
Member of the Ford of Europe platform content team at VMLY&R, prior to its integration into VML Enterprise Solutions.
Passionately sharing my interest in classic cars, motorsport and car culture.
- Key contributor in critical campaigns: full-scale 'New VW' rebranding & logo roll-out, launch of T-Roc & T-Cross. - Adopted a full set of global rebranding directions with local creativity. Developed an all-new website, new sales literature, brand guidelines, and a new playbook for generations of stylish, vibrant VWHK content. - Day-to-day, through-the-line marketing campaigns, car shows, customer engagement and local market activations. - Maintained a close relationship with media. Generated publicity opportunities across and beyond motoring media.
Strategic brand building, publicity, corporate/marketing communications, media relations, social media campaigns, and event management for clients from both corporate and public sectors. Including Standard Chartered Hong Kong Marathon, Cisco Systems, Schneider Electric, Yahoo, and more.
Coordination with HQ and agencies in Italy, plus markets, vendors, partners, and press across APAC. Assisted event planning of Flagship Store's Grand Opening.