United States
Responsible for the management and development of ORBIS' European packaging product lines in the industrial/ automotive and FMCG markets. Responsibilities include new product market investigation and development, management and decision making related to promotion, positioning, pricing and costing. Also responsible for market research, competitive tracking, quoting, managing cross-funtional teams on various projects and new product development/cost saving initiatives within the product lines.
During my internship, my accomplishments included utilizing secondary research to inform marketing planning process and developing communication materials to support a global product launch. In addition, I learned the creative development process from briefing agency to final execution. I also took a lead role in managing the advertising agency relationship. I also developed multiple forms of media including: sales brochure, sales powerpoint, annotated sales training PowerPoint
Coordinate mortgage subordination documents, organizing and prioritizing documents to assist in title process. Support activities for home equity underwriting.