Alex Hardie

Senior Higher Education Leader | 25+ Years Business Development and Marketing

Market Drayton, England, United Kingdom

About

I am an experienced marketing and business development leader, with more than 25 years’ experience in growth, collaboration, engagement, marketing and communications. My background combines audience insight, brand and content thinking, partnership development and stakeholder engagement both in the private and public sectors, giving me a broad perspective on how businesses and universities can strengthen profile, build relationships and deliver against organisational priorities. In my current role as a Business Development Manager, I work at the intersection of strategy, engagement and growth and lead on marketing for the School of Sustainable Food & Farming (a partnership with McDonalds, NFU and Morrisons). Alongside business development responsibilities, I bring extensive marketing expertise in shaping propositions, supporting campaigns, developing messaging and identifying opportunities to improve visibility and impact.

Experience

  • Business Development Manager at Harper Adams University
    Feb 2023 - Present · 3 yrs 6 mos

  • Board Member at The Student Room Group
    Sep 2020 - Mar 2025 · 4 yrs 7 mos

  • Head Of Brand Marketing at Bangor University
    Jun 2021 - Feb 2023 · 1 yr 9 mos

  • Keele University (Keele, Staffordshire, United Kingdom)
    • Head of UK Student Recruitment Marketing
      Feb 2019 - Jun 2021 · 2 yrs 5 mos

    • Student Recruitment Marketing Manager
      May 2017 - Sep 2020 · 3 yrs 5 mos

    • Marketing & Communications Manager (Engagement & Partnerships)
      Jan 2017 - May 2017 · 5 mos

  • Marketing Manager at Harper Adams University
    Jan 2012 - Jan 2017 · 5 yrs 1 mo

    Team manager responsible for student recruitment, industry and alumni engagement through a variety of marketing tactics, including shows and events, social media and communications