Toronto, Ontario, Canada
With 5+ years of experience in content strategy, digital marketing, and creative leadership, I help brands grow by turning ideas into measurable results. From boosting engagement to driving qualified leads, I combine strategic thinking with hands-on execution to deliver impact. I’ve led integrated marketing strategies for nonprofits, startups, and B2B/B2C companies—managing content creation, paid media, SEO, and social media (LinkedIn, Instagram, Facebook). I work across platforms and formats using tools like Meta Suite, Google Ads, Google Analytics, Canva, Adobe Premiere Pro, and CapCut to craft content that connects. What sets me apart is my ability to build brand experiences that not only attract—but retain. I’ve developed and executed campaigns that achieved: 🌟𝐊𝐞𝐲 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐟𝐫𝐨𝐦 𝐑𝐨𝐥𝐞𝐬: 📈 +30% brand awareness 🎯 +60% increase in lead quality 💬 +75% increase in social media followers through organic strategy I also bring over 10 years of experience leading multidisciplinary teams for events and activations, giving me a unique edge in connecting with audiences both online and face-to-face. Let’s connect if you're building something bold, purposeful, and designed to last.
Managed social media and content creation, increasing engagement by 50% through bilingual campaigns and video strategies. Created digital assets and print materials to enhance brand consistency, increasing customer recognition by 25%. Produced multimedia content that led to a 30% increase in organic reach and interaction. Reduced customer response times by 40% via WhatsApp and social channels, improving satisfaction and loyalty. Optimized campaign performance through analytics, boosting conversions by 35%.
LPMN is a nonprofit organization in Toronto, ON, founded in 2004 that enables project managers to succeed professionally by fostering networking, mentoring, coaching, education, knowledge, and information sharing. • Partnering with the Board of Directors to formulate comprehensive marketing strategies that ensure brand consistency, campaign optimization, and user-centric conversions. • Crafted an innovative event strategy for International Project Management Day (Nov 2, 2023) that included social media marketing, email campaigns, digital design, videography, SEO efforts, and team coordination, resulting in exceeding attendance targets and satisfaction rates. • Overseeing and tracking performance of all organic marketing channels including social media, website, and newsletter. Increased organic followership of the LinkedIn company page by 75% in 3 months. • Creating digital assets and materials in support of professional and social events, training, and mentoring programs. Social event registrations increased by approx. 80% because of targeted campaigns. • Analyzed complex data from surveys, social media channels, and onsite events to understand target audience needs, build customer personas, and devise engaging content that motivates action. • Facilitating alignment and synergy between different teams to roll out digital campaigns and online communities to enhance overall marketing effectiveness.
• Create and schedule engaging content across various social media platforms. • Collaborate with the team to promote key events like the TAAFI Festival, TAAFI Job Fair, and TAAFI Industry. • Foster engagement and interaction with the animation community. • Support TAAFI’s mission to celebrate and inspire the global animation industry. • Grow TAAFI’s online presence and increase event visibility.
It is a shipping company that has been in Canada for more than 15 years. * Manage social media accounts, increasing engagement by 50% through strategic content creation, video production, and targeted bilingual campaigns. * Develop digital assets and marketing materials, enhancing brand consistency and boosting customer recognition by 25% in new markets. * Create engaging content, including videos and graphics, driving a 30% increase in organic reach and customer interactions. * Optimize customer service channels, reducing WhatsApp and social media response times by 40%, improving customer satisfaction and retention. * Analyze customer and campaign data, refining marketing strategies and increasing conversions by 35%, aligning content and engagement with key metrics.
Developed and led the "PMP®, Go for It" campaign across digital platforms. Created campaign identity, video assets, ads, and branded content across Meta, LinkedIn, and website. Managed paid campaigns and built a lead generation funnel with +60% increase in qualified leads. Produced 6 weeks of content in <24 hours, accelerating launch and reducing costs.