United Kingdom
Senior Account Director at Stir, working in the world of drinks, helping brands across beer, wine and spirits, no & low, soft and functional drinks reach the 'modern drinker'. Over 10 years experience in PR, with a decade spent at the most awarded consumer PR agency in the country, Taylor Herring, where I lead and directed on consumer PR campaigns across world-famous brands including Aldi, Greggs, easyJet, Paddy Power, Beano, UKTV, Pimm's, Samsung, Premiership Rugby, as well as working with the most inspiring, creative teams and people, both agency and client side.
I interned with the UK’s leading Food, Drink and Wine agency, a challenging and incredibly rewarding job, given the range of tasks and responsibilities experienced. Brand awareness and strategy, selling-in, business and consumer communications, and most importantly media relations have featured heavily and have given me much greater understanding to the breadth and depth of the media and communications world. My love and knowledge of wine has grown and I am on the event team for Rioja Trade Tasting 2014.
Worked with the renowned General Wine Company, in all aspects of the business; in distribution and trade of wine, learning the company’s business relationships, maintaining stock and orders, finding buyers, as well as warehouse, office and admin work.
Writing and researching pieces for The News in Portsmouth, further strengthening and improving my journalism skills. I was in contact with agencies for press releases and used these in writing some of the stories I produced. Furthermore, I gained a great view into the world of print journalism and was trusted with writing a number of stories from the start of my experience. Crucially, I was given freedom and the responsibility to source my own stories too, which greatly improved my writing and investigative skills, from interviewing individuals to group research with the rest of the News Team.