Zurich, Switzerland
You built something real. And somewhere along the way, you became the thing it runs on. The Slack message at 11 pm, not a crisis, just how it works now. The decision your team made, then unmade, then held off on sending you. The product review where you're the only one who actually caught it. You hired well. You built the processes. You did everything right. Nobody is failing. And nothing is scaling without you. Every founder and product leader hits a point where what made them successful becomes the ceiling. This is that point. What you actually want, if you're honest, is to replace the friction with something that runs. To trust the room when you're not in it. This isn't a performance problem. Your operating system has friction built into the architecture. The upgrade is structural. Not to work less. To work differently, on the problems only you can solve, with the energy that was always meant to go there. When the friction clears, decisions get made without you, correctly. The team stops waiting and starts moving. You come home with something left. That last part is the one most people don't expect. After growing up in five countries, I became an experimental physicist, starting at CERN. Then spent years across R&D, Product, Engineering, and digital transformation as an intrapreneur and entrepreneur. I was always the free electron, cross-functional, moving between product, engineering, and strategy. Which meant I saw where friction actually lives, and surfaced hidden levers. It is rare in technology. So I became a Human Systems Architect. I work with deep-tech founders, product leaders, and technical CxOs who have hit that wall. We locate the friction, surface the hidden levers, redesign how you lead, and build something self-scaling that runs without your bandwidth as the constraint. This isn't motivational coaching. It's a 12-week engineering engagement with measurable outcomes. Clients report a 39% increase in sustained energy and a 37% improvement in strategic clarity. One reached his goals "five times faster than expected." A startup doubled its forecasted monthly revenue target. Half-Swiss, half-Colombian. Swiss precision in the diagnosis. Latin warmth in the process. My clients say it feels like working with an engineer who actually listens. And I am a Proud Dad of two. If friction is your ceiling, let's talk. Book a 30-minute Friction Audit using the link below.
After 15+ years engineering products, leading cross-functional teams, and driving digital transformation across 5 industries and 10+ countries, the pattern was impossible to ignore: the bottleneck was never the technology. It was always the human operating system running underneath. So I built The Potential Tree. Architecture Firm for Human Potential. We run the Genius OS Reboot: a 12-week engineering engagement that takes founders, technical leaders, and their teams from grinding to scaling with ease. Three levels. The leader (Me): from "Chief Everything Officer" to architect of a self-running system. The team (We): a shared operating system so decisions and ownership flow without constant intervention. The organization (Us): a strengths-based culture of autonomy and impact. Results from client tracking: +39% sustained energy (industry benchmark: +11%). +37% strategic clarity (industry benchmark: +8%). +35% strengths utilization. Outcomes delivered 8x faster than industry coaching benchmarks. Clients have doubled revenue projections, moved from 2AM firefighting to self-running teams, and described reaching their goals "five times faster than expected." 680+ individual coaching sessions. 300+ workshops facilitated. Swiss precision in the diagnosis, Latin warmth in the process. Every engagement grounded in one conviction: you don't scale by working harder. You scale by surfacing the hidden levers and removing the friction that keeps the whole system rigid. Stop Grinding. Start Building with Ease.
Proud girl and boy dad. An 8-year-old daughter and a soon-to-be 11-year-old son who are the most honest leadership mirrors I've ever had. Parenting has been my single biggest leadership training. Not the MBA, not the certifications, not the corporate programs. The moment I realized that some of my kids' tantrums were the exact same dynamics I'd been seeing in boardrooms (just better camouflaged behind polished slides, structured arguments, and hard numbers) everything shifted. Underneath, the pattern was identical: unfulfilled needs, unspoken fears, desires pushed through sideways because they couldn't be named directly. My goal at home is the same as with clients: shape an environment where the people I care about can grow, have fun, learn, and build lives that are fully their own. That's human systems architecture at its most fundamental level.
🎯 Me (Self-Leadership): Providing leadership and strength-based coaching to unlock individual. 🤝 We (Team Excellence): Coaching on agile methodologies and team dynamics to improve collaboration and communication 🌟Us (Innovation Systems): Coaching the team to establish organizational and decision-making systems that drive them from problem solution to product-market fit
Led Industry 4.0 partnership between OST, HSG, and industry partners. Facilitated innovation funnel, translating applied research into practical business solutions. Leveraged applied science expertise to drive client business advancements. Managed Cognizant's role in business development, offer shaping, strategy, and go-to-market initiatives and connected digital technologies, analytics, and AI with real-world applications across diverse sectors, enhancing business processes.
Head DigitalLab@OST: Lead of partnership and collaboration between Cognizant, OST (University of Applied Science Eastern Switzerland) and University of St. Gallen. With the lab we perform Digital and AI advisory, facilitation (20+) workshops and prototyping services around Industry 4.0 Topics for diverse clients. Projects/ Programs Leadership, Orchestration & Facilitation (30+ Workshops): - B2B Client Portal for recycling agency from Strategy Definition, Use Case Selection to Market Introduction and stabilization. Had responsibility for 12 people across 4 countries. - Industry 4.0 Advisory projects for Strategy & Program Desing – diverse industries - SAP – MES interation for from design to deployment for Life Science with niche MES system. Had responsibility over 15 people across 3 countries. Smart Factory Think Tank: Active contribution to Smart Factory Think Tank with Industrie 2025.