Alex Franke

I’m where burnout stops being your leadership team’s baseline | Executive Performance Coach | 18+ years in Corporate | Burnout is a performance liability, not a badge | 🐱🐶👦🏼 Mom & wine enthusiast 🍷

San Diego Metropolitan Area

About

Most leaders are one hard week away from completely falling apart, and they’ve been calling it dedication for so long they don’t even question it anymore. I know, because I was that person for 18 years in Corporate America. I was the one they called when things got complicated, the one who kept the project alive when everyone else was panicking, and I was doing all of it on a nervous system held together with caffeine and sheer will because nobody ever told me there was another option. Here’s what I know now that I wish someone had told me then… When a leader explodes in a meeting, shuts down under pressure, or watches their best strategy fall apart for the hundredth time, it’s not a skills problem. Throwing more strategy at it is not going to fix it either. That is your stress response running the show and until you learn to work with your nervous system instead of against it, nothing you put in place is going to hold. Burnout isn’t a personal failing, although it might feel like it. It’s a performance liability, and it’s quietly costing your organization more than you think. The leaders I work with see real, measurable shifts. Within 30 days they’re reporting: ✅ 6 to 8 hours of reclaimed productive time per week ✅ 25% increase in clarity and ease moving through their day ✅ the ability to make decisions that used to feel paralyzing without the days-long spiral that used to follow Those numbers compound the longer we work together. I work with executives and leadership teams who are done leaving performance on the table because of burnout they’ve been calling grit, and I do it two ways: 🔥 1:1 Executive Mentorship - for the leader who’s high-functioning on the outside and running on fumes everywhere else 🔥 Corporate Training Workshops - for organizations that are ready to stop treating burnout as an HR problem and start treating it as the strategic risk it actually is. No amount of strategy fixes a blown-out engine, but learning how to maintain yours changes everything, and that’s exactly what I do. If that’s the conversation your organization is ready to have, my DM is open.

Experience

  • CREW San Diego (5 yrs 6 mos)
    • Director of Sponsorship- 2025
      Sep 2024 - Present · 1 yr 10 mos

    • Chair/Co-Chair CREWmates
      Jan 2021 - Present · 5 yrs 6 mos

  • Senior Project Manager at Avison Young
    Oct 2023 - Present · 2 yrs 9 mos

    18 years in the Commercial Real Estate Industry.

  • Chief Executive Officer at Aligned AF Coaching
    Jan 2023 - Present · 3 yrs 6 mos