Sydney, New South Wales, Australia
- Marketing leader within UK Leadership Team, managing the team + working in a high-growth start up (UK B2C business growing 8x in 2 years) - Built the DTC e-bike sales revenue arm with full ownership and accountability, exceeding sales targets within first 3M - Authored the Partnership strategy + opened relations with key partners (Uber Eats, Deliveroo), collaborating on acquisition campaigns and market launches - Responsible for strategy of the full acquisition funnel, including creative strategy, production and execution - Devised and executed on European B2B Sales Enablement strategy + evolving the brand identity, leading to +300% Marketing Qualified Leads YoY in 2023 - Achieved significant B2C performance improvement across all key marketing metrics: CAC, CVR, LTV and churn
- Owned and delivered the full GTM marketing campaign and product launch for UK GTM in Nov 2019 (£13m media campaign across TV, OOH, performance, PR) - Built the BAU content and creative engine from scratch, from brand to conversion - Worked directly with product and CRO teams to delivery full product inventory for launch: positioning + messaging strategy, website UX, imagery, tone of voice - Led and managed creative and campaign team of six, alongside the in-house Creative Director - Met and exceeded growth targets by 20%, with 2x subscriber growth post-launch in H1 2021 - Ran the global identity rebrand in 2021 from pitch to implementation, managing teams in the UK, US and AU - Delivered new affiliate distribution launches for 3rd party integration campaigns (Amazon Prime, Samsung, Roku), leading to +50% acquisition within 3 months
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