Madison, Wisconsin, United States
I sit at an intersection most teams have to hire twice for: 20 years of sales and corporate training, 8 years owning a full P&L, and hands-on AI and automation building (n8n, Zapier, Make, REST APIs, webhooks, Claude Code agents). RevOps, enablement, and the automation that runs them. What that looks like in practice: • Revenue operations, end to end: owned acquisition through conversion, retention, and winback for my own business for 8 years. Grew to 200 members and a ~$48K/month peak, on a CRM-backed pipeline with lifecycle automation and winback sequences I built and ran myself. • AI and automation that ships: built a production multi-agent AI gateway on the Anthropic Claude Agent SDK (~1,480 commits, 162 test suites), an agent-native CLI that reverse-engineered my CRM's API (40+ endpoints) to surface churn-risk signals, and server-side funnel attribution (RudderStack to Google/Meta conversion APIs, CRM webhooks on show/no-show, trial, and conversion). • Enablement and training at corporate scale: 6 years in Fortune 500-1000 talent development. Redesigned TDS Telecom's new-hire sales training from 8 weeks to 4; trainees took live calls in week 4 and some closed sales before reaching the floor. Full ADDIE life cycle, classroom, virtual, and e-learning delivery, LMS administration. CTT+ and InSync certified. • Behavior change, engineered: I design the environment so people actually adopt the tool or habit. Concrete goals, behavioral nudges, accountability checkpoints, blocker monitoring. That lens rebuilt my member base after COVID, and it is how I approach AI adoption and enablement. • Paid media and funnel: Meta and Google paid acquisition since the early platform era. Cut ad spend ~50% while raising blended ROAS by reading offer economics over cost per lead. Targeting: AI Enablement / Adoption Manager · GTM Engineer · Revenue Operations · Sales Enablement · Solutions Consultant / Implementation. Remote (US) or Madison, WI. Toolkit: Salesforce · Siebel · GoHighLevel · Spark CRM · n8n · Zapier · Make · Twilio (A2P 10DLC) · RudderStack · Claude Code / MCP · GitHub · Docker · Jira · Confluence · Playwright
Founded and run the academy. Own the full revenue funnel end to end: paid, organic, and social acquisition, conversion, retention, and winback. Grew to 200 members and a ~$48K/month peak (~$25-30K recurring MRR). • Built and run the CRM-backed sales pipeline (Spark Membership) with nurture, onboarding, and lifecycle/retention automations, plus a recurring multi-channel comms cadence (email, app push, SMS). • Built the business's own AI automation stack with Claude Code: an agent-native CLI integrating the Spark CRM (40+ endpoints, churn-risk intelligence), a Hugo/Cloudflare website and booking funnel, and a multi-agent business manager for ad buying, lead outreach, and member lifecycle. • Built end-to-end funnel attribution the CRM lacked: RudderStack to Google/Meta conversion APIs, with CRM webhooks firing server-side events on appointment show/no-show, trial start, and member conversion. • Ran paid acquisition on ROAS, not the headline number: cut ad spend ~50% while raising blended ROAS by reading offer value over cost per lead. • Lifted appointment scheduling ~25% with a video sales letter above the online scheduler and humanized nurture; a member-services employee worked surfaced CRM threads daily inside the system I built. • Got the business A2P 10DLC approved and architected an SMS migration to direct Twilio via n8n (build in progress). • Designed a 6-week behavior-change intro program (goals, nudges, accountability checkpoints, blocker monitoring) that rebuilt enrollment after COVID. Manage and train a team of up to 3 coaches; 200+ positive reviews.
-Created formal sales process for the gym, resulting in 25 new enrollments per month -Designed a sales funnel with automations that drives 3-10 leads per day into a CRM -Designed new website, lead magnets, landing pages, and SEO for fightprimetc.com -Set appointments with prospective members -Oversee sales process and member signup -Day-to-day marketing operations including online and FB marketing, and print advertising.
• Designed and Delivered a high-intensity, 4 week sales and training program for new new-hire sales teams of 8-16 salespeople, monthly • Designed E-Learning, quizzes, classroom activities, computer-based visualizations, and other blended learning tools • Facilitated mock-calls and coached hundreds of new-hires • Used Meridian LMS to track training participation, and evaluate training effectiveness
Sold on average $6,000-$11000 of Broadband services per month emphasizing maintaining 93%+ quality assurance ECHO surveys at 50+ interactions per day in a competitive environment. Answered billing and service questions. Top sales metrics achiever on team in Nov 2010 and superior in metrics overall last quarter.
Helped train and launch for over 20 sales teams in various industries (financial services, consumer goods, and medical). Was instrumental in coordinating all new-hire onboarding, delivering core sales and systems training including CRM software Salesforce and OnContact, and presenting product/client-specific training. Monitored hundreds of phone interactions and worked with Sales Managers to maximize quality of calls.
B2B account executive placing print and digital advertising for business clients in the New York Times and Lakeland Ledger. Managed a portfolio of 400+ accounts with $25K-$43K+ in direct sales. Authored a 4-stage account-management business plan and operational best practices.