Uruca, San Jose, Costa Rica
Quality professional with experience leading quality assurance initiatives, governance programs, root cause analysis (RCA), process improvement, and training development within global digital advertising and creative operations environments. Skilled in designing scalable quality frameworks, driving operational excellence, and implementing continuous improvement initiatives that enhance performance, reduce risk, and improve service quality. Experienced in cross-functional collaboration, stakeholder management, quality reporting, and knowledge transfer programs that support business objectives and team growth. Combining a strong background in creative operations with quality leadership expertise, I help organizations improve processes, strengthen governance, and deliver consistent, high-quality outcomes through data-driven decision making and operational discipline.
Quality assurance professional supporting Netflix Advertising Operations across UCAN and EMEA, driving quality governance, process improvement, root cause analysis, and operational excellence within high-volume digital campaign environments. Responsible for ensuring brand compliance, visual accuracy, and operational quality across complex campaign environments serving UCAN and EMEA markets. Key contributions include: • Sole QA specialist and escalation point supporting a 25-member operation delivering 500+ advertising campaigns weekly. • Conducted 300+ root cause analyses (RCAs) and analyzed 1,200+ incidents to identify recurring risks, failure patterns, and improvement opportunities. • Designed and implemented a Quality Framework introducing error taxonomies, coaching pillars, and preventive controls adopted across the Costa Rica operation. • Redesigned onboarding and training programs for operators, team leads, and QA specialists, contributing to the successful training of 31 specialists and a 94% retention rate. • Perform 100+ quality audits weekly, partnering with global stakeholders to drive compliance, consistency, and continuous improvement across UCAN and EMEA. • Developed an AI-powered RCA Assistant using Jira Rovo and Confluence, reducing RCA effort by 75% and generating significant operational efficiencies. • Support issue tracking, workflow optimization, quality governance, and knowledge transfer initiatives using Jira and Workfront. Tools: Adobe Creative Suite, Figma, Jira, Workfront, Confluence, Jira Rovo.
Senior visual designer supporting global corporate communications and brand initiatives across Bayer’s international service center. Key responsibilities and contributions: • Delivered high-volume visual design solutions for global stakeholders, ensuring brand consistency, visual accuracy, and adherence to corporate standards. • Performed quality validation of presentation materials and communication assets to maintain compliance with global brand guidelines. • Contributed to global visual design standardization initiatives, improving consistency, reducing production errors, and supporting operational efficiency. • Led training, mentoring, and quality standardization initiatives for visual design teams, improving quality outcomes and adherence to established processes. • Collaborated with cross-functional stakeholders to support internal corporate events, global town halls, and recruitment campaigns. • Participated in workflow optimization and continuous improvement initiatives for the global design service team.
Community manager responsible for planning and executing social media and digital content strategies supporting institutional marketing initiatives. Key contributions: • Planned and executed social media content strategies across Facebook, Instagram, and YouTube, achieving approximately 30% annual audience growth. • Produced audiovisual and digital content including interviews, promotional videos, and campaign materials. • Managed content planning, publishing, and performance monitoring across social platforms. • Developed visual assets supporting marketing campaigns, events, and institutional communications. • Redesigned internal and external communication materials including brochures, presentations, and digital assets.
Advertising designer responsible for developing visual communication materials and supporting marketing initiatives for retail and product promotion. Key responsibilities: • Designed visual assets including product catalogs, promotional materials, and marketing graphics. • Supported social media content and digital promotion for product campaigns. • Developed brand identity elements for new product lines. • Coordinated visual materials and logistics for trade events including Expovino and Exphore. • Produced marketing materials supporting product launches and brand visibility.
• Supported the development of graphic design proposals for advertising clients. • Prepared final production-ready artwork for print and marketing materials. • Assisted senior designers in creative production and client deliverables.