Munich, Bavaria, Germany
I turn advertising spend into measurable revenue growth — across three countries, two languages, and a career that started in film. Currently Client Success Lead at Taboola, managing strategic partnerships across Europe's most competitive digital advertising markets. Since 2023: $35M+ in managed revenue across a portfolio that includes BMW Europe — Taboola's largest European automotive account, built from the ground up through a multi-agency strategy spanning Mediaplus, Medianest and direct client engagement — alongside Publicis Group, GroupM, Wavemaker and Seven.One Media. 116% target achievement in 2023, 108% in 2025. In 2025 I co-presented a masterclass at OMR — one of Europe's largest digital marketing festivals — alongside client Joyn/ProSieben, turning internal account work into public industry impact. Before adtech, I spent five years living and working in London — producing film trailers for Warner Bros., Sony and Red Bull at The Wonderland Dream Factory, running music-driven brand campaigns for Fortune 500 clients at Spotify-focused startup F#, and cutting my agency teeth at The Engine Group. That chapter gave me something most account people don't have: a genuine understanding of how creative work gets made, and why it succeeds or fails. What I bring to every engagement: → Revenue growth — I grow accounts, not just manage them → Senior stakeholder management at agency and brand C-level → Native fluency in English and German across international markets → Adtech product depth: native advertising, DCO, AI-powered tools and campaign strategy → Creative problem-solving rooted in film, brand and production — not just spreadsheets MA Film (Kingston University, London) · BSc Management & Economics (University of Innsbruck) · Based in Munich · Open to conversations about senior roles in adtech, digital media and client leadership.
Owning revenue growth and strategic client partnerships across Taboola's DACH portfolio — one of the most competitive native advertising markets in Europe. Revenue performance: • 2023: $10M+ managed · 116% target achievement • 2024: $9M managed · 96% target achievement — revenue maintained through a challenging market cycle • 2025: $16M managed · 108% target achievement • Total: $35M+ across three years Flagship account — BMW Europe: Built BMW from a standing start into Taboola's largest European automotive account, using a multi-agency strategy across Mediaplus, Medianest and direct client engagement. Successfully managed the complex agency transition from Mediaplus to Dentsu in Q4 2025 with minimal disruption — one of the most operationally demanding handovers in the DACH portfolio. Key partnerships: BMW Europe · Publicis Group (Starcom, Mediaplus) · ENGINE · GroupM (EssenceMediacom) · Wavemaker · Seven.One Media · ProSieben · Joyn Industry presence: • Co-presented a masterclass at OMR 2025 alongside client Joyn/ProSieben — one of Europe's largest digital marketing festivals • Hosted Taboola Pro client session, October 2024 • Authored case studies on DCO and Max Conversions Product & innovation: • Early adopter and internal advocate for AI-powered adtech tools — recognised by management across multiple review cycles for applied AI expertise • AdOps Power User: Motion Ads, AI beta testing including AboutYou campaign with direct client feedback loop • Drove financial process improvements including automated invoicing standardisation across managed accounts • Contributed feature development ideas to Taboola's ICP strategy for the DACH region Recognition & leadership: • SPIFF: Most Client Meetings Q3 2023 • SPIFF: Most Creative Client Meeting Q3 2023 • Senior mentor for new team hire (2025) — part of a consistent leadership thread running across roles
Joined as Senior Account Manager and assumed Account Director responsibilities from June 2019 — taking on team leadership and senior client management ahead of formal title. Team leadership: • Led and developed a cross-functional account team spanning data, development, account management, creative and copywriting • Responsible for team supervision, performance development and day-to-day coordination Client leadership: • Senior management liaison for Lufthansa Group's global B2B marketing — maintaining relationships at head-of-marketing level • Managed Lufthansa's global B2B newsletter programme end-to-end — overseeing the full CRM journey from audience segmentation and funnel strategy through to content delivery and performance analysis • Revenue growth through new business integration, strategic up-sell and cross-sell across the portfolio • Full cost awareness: optimisation of third-party and personnel costs across accounts Client portfolio: Lufthansa Group · Audi · Blanco · Leica Cameras
Account and Project Manager specialising in dialogue and direct marketing, CRM strategy and software solutions — working across the full client lifecycle from campaign conception through to delivery and performance reporting. Clients included Sky, Unity Media and IQOS — first exposure to data-driven customer communication at scale within complex, high-volume consumer businesses.
Eleven months travelling independently across 11 countries on 5 continents — visiting world heritage sites, obtaining a PADI Advanced Open Water diving certification and experiencing perspectives that continue to inform how I approach people, cultures and markets.
The creative foundation behind everything that followed — producing film promos, trailers and sizzle reels for Warner Bros., Sony, Red Bull and others at one of London's most fast-paced production houses. Clients: Warner Bros. · Sony/Columbia · Studiocanal · Tobis · Universum · Wild Bunch · Concorde · Red Bull Five years in London's creative and advertising industry — from film production through brand campaigns to agency account management — gave me something most people in adtech don't have: a genuine understanding of how creative work gets made, and why it succeeds or fails.