London Area, United Kingdom
E-commerce Assistant Trained by the company's external digital development agency to handle the Sylvanian Families UK CMS/website. Ensured the e-shop was regularly updated with relevant content, products, imagery, promotions, discounts, and bundles, by utilising Magento. Led all product launches, promotions, discounts and bundles, and managed an e-commerce portfolio of over 200+ SKUs. Responsible for website performance and digital campaigns across website Optimised search engine visibility through strategic use of meta descriptions and keywords by collaborating with the company's SEO agency. Orchestrated email marketing campaigns for the Sylvanian Families e-shop, oversaw weekly email distribution, and analysed performance metrics. Implemented website enhancements in collaboration with the external development agency. Conducted routine checks to ensure website functionality. Collaborated with graphic designers to create visually pleasing website banners and content.
Worked with the e-commerce team to conceptualize a visually appealing website design, in align with the brand guidelines and the target audience of the company. Assisted in the development of UI wireframes for the design of the website as well as for website enhancements and new features. Conducted extensive research on current design trends and user experience best practices and proposed innovative ideas. Collaborate with stakeholders and web developers to communicate the UI wireframes and design concepts.
Assisted in planning and executing marketing events. Assisted in the creation of engaging content for social media platforms. Liaised with the warehouse and the logistics department to troubleshoot any logistic and supply chain issues.