Brussels, Brussels Region, Belgium
I am a senior specialist in user experience strategies at Toyota Motor Europe – Advanced Technology. My activities all have in common a focus on user's affective response to perception (e.g. appeal, comfort, emotion, trust). They consist in user research and investigations related to future technologies as well as experience-focused concept creation and support for new vehicle development (e.g. concept definition, design brief, grade strategy). In 2014, I defended my PhD at Arts&Métiers ParisTech. My research provided models and tools for the definition and representation of user experience intentions in the early phases of the industrial design process.
Production (UX design lead) and concept exploration - Instrument cluster, driver cockpit interactions (steering wheel operations, ambient lighting, physical and digital touch interactions, ambient lighting)
# Ethnography research # Societal & technology trends research # Experience-focused interaction design concepts # Vehicle development activities
Inter-company transfer @ Vision Design dept. - UX group - Digital cockpit design concept - UX/UI production design
KOKEKOKO is a consulting agency that focuses on improving the experience that users have with products and services. More information on kokekoko.eu
Toyota Motor Europe - Mission scope 2015-2016: # Ethnography research: preparation, user research, analysis # Interaction design concept: user research, desk research, ideation, prototypes, communication video # Experience-focused design concepts: desk & field research, ideation, digital prototypes creation, and video shooting & editing # Vehicle development activities: assist creation of concept paper and design keywords, definition of grade and character strategies, benchmark # Coordination of research projects with academics: ISD - Valenciennes, ENSAM - Paris, Aalto university - Helsinki # Coordination of research projects with consultancies: Appstrakt - Antwerp, Gourdon lighting design - Paris Toyota Motor Europe - Mission scope 2014-2015: # Service design concept: user research, desk research, ideation, service blueprints, digital prototypes creation, and video shooting & editing # Brand identity: upgrade of a multi-sensory tools # Vehicle development activities: assist creation of concept paper and design keywords, definition of UX intentions and strategies, user research, benchmark, cross-divisional workshops # Coordination of research projects with academics: Aalto university - Helsinki # Coordination of research projects with consultancies: Appstrakt - Antwerp, François Clos sound designer - Paris
As part of the Kansei Design department and in complement of my PhD research, I participated to several research programs and early phase development stages of vehicle projects and coordinated user experience researches in collaboration with consultancy firms and academic partners. I also had the opportunity to mentor master degree students whose researches covered user experience from a wide range of viewpoints including styling design and cognitive science. Activities: # Interaction and service design concepts: desk and field research, ideation, scenario creation # UX tools and methodologies: Creation of various tailor-made tools and methodologies facilitating the definition and representation of user experience intentions (e.g. participatory design sessions, cross-divisional creativity workshops and related material) # Vehicle development activities: user research, desk research, benchmark, cross-divisional workshops, creation of multi-sensory experience briefs, evaluations # Coordination of research projects with academics: ISD - Valenciennes, ENSAM - Paris, Aalto university - Helsinki, School of Design - Pforzheim # Coordination of research projects with consultancies: CIID - Copenhagen, ustwo - London, Laps sound design - Paris
For my Master of Science research project, I was interested in the definition of user experience directions (sensory, meaning, emotions, interactions) for future hybrid cars. I conducted co-creation experimentations with users and worked with designers for the creation of direction proposals.